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Home » ICT » Mobile & Wireless » IMO-7010817
  • Global Mobile Analytics Market Research Report Insights, Opportunity Analysis, Market Shares and Forecast, 2017 - 2023

  • Publish: August 2017 | Report Code: IMO-7010817

* For discount/customization and buying a particular chapter click here or write to us at sales@occamsresearch.com

Mobile analytics deals with the measurement, collection, analysis and reporting of web data as well as usage of data collected as visitors’ access a website from a mobile phone. It is a branch of analytics specific to a particular mobile platform to improve business performance, make informed and timely decisions for higher customer service and satisfaction. Also, it helps to determine the aspect of the website that works best for mobile traffic. To track mobile device traffic, mobile analytics dashboard is created and that helps to analyze mobile data. The global mobile analytics market is expected to have a CAGR of about 24% during the forecast period 2016-2023. With the increasing penetration of smart phones, everything from social networking, shopping to financial transactions is done through mobile devices thus, generating a large amount of data. Also, increase in the usage of mobile apps mobile advertising and increasing demand for real time analytics is contributing to the growth of global mobile analytics market. Moreover, increased adoption of cloud based mobile analytics and increasing popularity of mobile, web and social analytics is also expected to drive the market during the forecast period.

As estimated by International Telecommunication Union (ITU), the number of smart phone users is expected to increase from 2.1 billion in 2016 to around 2.5 billion in 2019. Moreover, just over 36% of the world’s population is projected to use smart phone by 2018. Also, 72% of the new internet users across the globe are estimated to access the internet through smart phones therefore increasing the total internet users. The number of smart phone users in China is estimated to increase to 675 million by 2019. United States is also an important market for the smart phone industry with around 223 million smart phone users in 2017. By the end of 2019, the number of smart phone users in the U.S. is also expected to increase up to 247.5 million. Therefore the global mobile analytics market would witness a huge growth due to increased smart phone penetration rate during the forecast period.

Source: OBRC Analysis.

The report on global mobile analytics market is segmented on the basis of type, deployment models and vertical.

Type is segmented into:

  • Application performance analytics
  • In app behavioral analytics
  • Mobile advertisement and Marketing analytics




Deployment Models is segmented into:

  • Cloud
  • On Premise



Vertical adopting mobile analytics include:

  • Banking, Financial Service and Insurance (BFSI)
  • Gaming
  • Government
  • Healthcare and Life Sciences
  • Manufacturing
  • Media and Entertainment
  • Retail and E- commerce
  • Telecommunication and IT
  • Transportation and Logistics
  • Travel and Hospitality











The report scope is widely categorized on the basis of type, deployment models and vertical. Moreover, the market revenue estimates and forecast includes only the mobile analytics. However, report scope excludes conventional web analytics.

The global mobile analytics market report has been geographically segmented into:

  • North America (U.S. & Canada)
  • Asia Pacific (China, India, Japan, RoAPAC)
  • Europe (UK, France, Germany, RoE)
  • Rest of World





North America accounted for the highest revenue share in 2016. According to Pew Internet Research Organization (pewinternet.org) in 2014, there were around 59% of smart phone users in America which increased up to 77% in 2016. Furthermore, according to Pew, out of all American men around 78% men used smart phones in 2016, whereas, out of all American women around 75% women  used smart phones. Thus, the increasing smart phone user in North America is the factor leading to the increasing demand for mobile analytics in North America. During the forecast period, North America is expected to be the highest revenue generating region of mobile analytics market. Moreover, Asia Pacific is expected to have the highest growth rate for mobile analytics during the forecast period. The region is expected to witness the highest growth due to increasing base of people equipped with tablets and smart phones across countries like India, China and Indonesia. According to International Telecommunication Union (ITU), the number of smart phone users in China is estimated to grow to approximately 675 million by 2019 therefore enhancing the mobile analytics market in Asia Pacific during the forecast period.

Global mobile analytics market covers a segmentation analysis of type, deployment models and vertical. Report further covers sub segments of type which include application performance analytics, in app behavioral analytics and mobile advertisement and Marketing analytics. Deployment Models is segmented into cloud and on premise. Furthermore, vertical is segmented into Banking, Financial Service and Insurance (BFSI), gaming, government, healthcare and life sciences, manufacturing, media and entertainment, retail and e- commerce, telecommunication and IT, transportation and logistics and travel and hospitality. Healthcare and Life Sciences and e-commerce segment is expected to witness the highest growth during the forecast period due to increasing penetration of smart phones.

The major market players of the global mobile analytics market are:

  • ADOBE SYSTEMS
  • AMAZON WEB SERVICES
  • GOOGLE
  • MICROSOFT CORPORATION
  • IBM
  • OTHERS







These companies use various strategies such as mergers & acquisition, collaboration, partnership and product launch. Whereas, merger & acquisition is the key strategy adopted by the companies in the global mobile analytics market.

For example- In 2017, one of the key market players, Verizon acquired Yahoo. The major aim of this acquisition was to provide more advanced mobile analytics solutions and services.

The report covers detailed analysis of companies which comprises of overview, SCOT analysis, product portfolio, strategic initiative, strategic analysis, competitive landscape and market share analysis in global mobile analytics market.

Key reasons to buy the report:

  • The report includes market estimation, forecast and analysis for the year 2016-2023 of the global mobile analytics market.
  • Report includes detailed analysis of different segments such as type, deployment models and verticals of the global mobile analytics market.
  • Identify and understand the strengths, opportunities, challenges and threat of the global mobile analytics market.
  • Covers details analysis of Porters 5 force model and other strategic models and also covers revenues, market share analysis, and competitive landscape analysis of major players of the global mobile analytics market.
  • Detailed analysis of various the regulatory policies which affect the global mobile analytics market.






How are we different from others:

At Occams we provide an extensive portfolio which is comprehensive market analysis along with the market size, market share, and market segmentations. Our report on global mobile analytics market offers detailed analysis of strategic models such as investment vs. adoption model, see saw analysis and others strategic models. Also, the report contains the detailed analysis of application, adoption scenario and decision support for each segment. The report discusses competitive landscape of the global mobile analytics market, with giving extensive SCOT analysis of key companies.

Key findings of the global mobile analytics market:

  • Increasing demand for smart phones and tablets is adding growth in the global mobile analytics market.
  • North America held highest revenue share in 2016 for mobile analytics market.
  • Healthcare and Life Sciences and e-commerce segment is expected to witness the highest growth during the forecast period due to increasing penetration of smart phones.
  • Acquisition is the key strategy adopted by players of the global mobile analytics market.
1. INTRODUCTION
1.1. EXECUTIVE SUMMARY
1.2. ESTIMATION METHODOLOGY
 
2. MARKET OVERVIEW
2.1. MOBILE ANALYTICS MARKET: EVOLUTION & TRANSITION
2.2. MARKET DEFINITION & SCOPE
2.3. INDUSTRY STRUCTURE
2.4. REGULATORY FRAMEWORK
2.5. TOTAL MARKET ANALYSIS
2.5.1. TOP 5 FINDINGS
2.5.2. TOP 5 OPPORTUNITY MARKETS
2.5.3. TOP 5 COMPANIES
2.5.4. TOP 3 COMPETITIVE STRATEGIES
2.6. ESTIMATION ANALYSIS
2.7. STRATEGIC ANALYSIS
2.7.1. INVESTMENT VS. ADOPTION MODEL
2.7.2. 360-DEGREE INDUSTRY ANALYSIS
2.7.3. PORTERS 5 FORCE MODEL
2.7.4. SEE-SAW ANALYSIS
2.7.5. CONSUMER ANALYSIS AND KEY BUYING CRITERIA
2.8. COMPETITIVE ANALYSIS
2.8.1. KEY STRATEGIES & ANALYSIS
2.8.2. MARKET SHARE ANALYSIS AND TOP COMPANY ANALYSIS
2.9. STRATEGIC RECOMMENDATIONS & KEY CONCLUSIONS
2.9.1. INVESTMENT OPPORTUNITIES BY REGIONS
2.9.2. OPPORTUNITIES IN EMERGING APPLICATIONS
2.9.3. INVESTMENT OPPORTUNITY IN FASTEST GROWING SEGMENT
 
3. MARKET DETERMINANTS 
3.1. MARKET DRIVERS
3.1.1. INCREASED SMARTPHONE PENETRATION GLOBALLY
3.1.2. INCREASE IN THE USAGE OF MOBILE APPS
3.1.3. INCREASING MOBILE ADVERTISING THROUGH MOBILE APPS
3.1.4. INCREASING DEMAND FOR REAL TIME ANALYTICS
3.1.5. NEED TO OBTAIN ACTIONABLE INSIGHTS ON CUSTOMER BEHAVIOUR
3.2. MARKET RESTRAINTS
3.2.1. INCREASING PRIVACY AND SECURITY CONCERNS
3.2.2. COMPLEX TECHNOLOGY AND SCATTERED DATA
3.3. MARKET OPPORTUNITIES
3.3.1. INCREASING ADOPTION OF CLOUD BASED MOBILE ANALYTICS
3.3.2. INCREASING CONVERGENCE OF MOBILE, WEB AND SOCIAL ANALYTICS
3.4. MARKET CHALLENGES
3.4.1. LOW LEVEL OF AWARENESS AMONG CONSUMERS
 
4. MARKET SEGMENTATION 
4.1. GLOBAL MOBILE ANALYTICS MARKET BY TYPE
4.1.1. MARKET DEFINITION AND SCOPE
4.1.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
4.1.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
4.1.4. OPPORTUNITY MATRIX
4.1.5. MARKET SEGMENTATION 
4.1.5.1. GLOBAL APPLICATION PERFORMANCE ANALYTICS MARKET 
4.1.5.1.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.1.5.1.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.1.5.1.3. TOP PLAYERS & KEY PRODUCTS 
4.1.5.1.4. KEY CONCLUSIONS
4.1.5.2. GLOBAL IN APP BEHAVIORAL ANALYTICS MARKET
4.1.5.2.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.1.5.2.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.1.5.2.3. TOP PLAYERS & KEY PRODUCTS 
4.1.5.2.4. KEY CONCLUSIONS
4.1.5.3. GLOBAL MOBILE ADVERTISEMENT AND MARKETING ANALYTICS MARKET
4.1.5.3.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.1.5.3.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.1.5.3.3. TOP PLAYERS & KEY PRODUCTS 
4.1.5.3.4. KEY CONCLUSIONS
4.2. GLOBAL MOBILE ANALYTICS MARKET BY DEPLOYMENT MODELS
4.2.1. MARKET DEFINITION AND SCOPE
4.2.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
4.2.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
4.2.4. OPPORTUNITY MATRIX
4.2.5. MARKET SEGMENTATION 
4.2.5.1. GLOBAL CLOUD MARKET
4.2.5.1.1. APPLICATION
4.2.5.1.2. ADOPTION SCENARIO & MARKET DETERMINANTS
4.2.5.1.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.2.5.1.4. TOP PLAYERS & KEY PRODUCTS 
4.2.5.1.5. KEY CONCLUSIONS
4.2.5.2. GLOBAL ON PREMISE MARKET
4.2.5.2.1. APPLICATION
4.2.5.2.2. ADOPTION SCENARIO & MARKET DETERMINANTS
4.2.5.2.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.2.5.2.4. TOP PLAYERS & KEY PRODUCTS 
4.2.5.2.5. KEY CONCLUSIONS
4.3. GLOBAL MOBILE ANALYTICS MARKET BY VERTICALS
4.3.1. MARKET DEFINITION AND SCOPE
4.3.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
4.3.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
4.3.4. OPPORTUNITY MATRIX
4.3.5. MARKET SEGMENTATION 
4.3.5.1. GLOBAL BANKING, FINANCIAL SERVCE AND INSURANCE (BFSI) MARKET
4.3.5.1.1. APPLICATION
4.3.5.1.2. ADOPTION SCENARIO & MARKET DETERMINANTS
4.3.5.1.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.3.5.1.4. TOP PLAYERS & KEY PRODUCTS 
4.3.5.1.5. KEY CONCLUSIONS
4.3.5.2. GLOBAL GAMING MARKET
4.3.5.2.1. APPLICATION
4.3.5.2.2. ADOPTION SCENARIO & MARKET DETERMINANTS
4.3.5.2.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.3.5.2.4. TOP PLAYERS & KEY PRODUCTS 
4.3.5.2.5. KEY CONCLUSIONS
4.3.5.3. GLOBAL GOVERNMENT MARKET
4.3.5.3.1. APPLICATION
4.3.5.3.2. ADOPTION SCENARIO & MARKET DETERMINANTS
4.3.5.3.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.3.5.3.4. TOP PLAYERS & KEY PRODUCTS 
4.3.5.3.5. KEY CONCLUSIONS
4.3.5.4. GLOBAL HEALTHCARE AND LIFE SCIENCES MARKET
4.3.5.4.1. APPLICATION
4.3.5.4.2. ADOPTION SCENARIO & MARKET DETERMINANTS
4.3.5.4.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.3.5.4.4. TOP PLAYERS & KEY PRODUCTS 
4.3.5.4.5. KEY CONCLUSIONS
4.3.5.5. GLOBAL MANUFACTURING MARKET
4.3.5.5.1. APPLICATION
4.3.5.5.2. ADOPTION SCENARIO & MARKET DETERMINANTS
4.3.5.5.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.3.5.5.4. TOP PLAYERS & KEY PRODUCTS 
4.3.5.5.5. KEY CONCLUSIONS
4.3.5.6. GLOBAL MEDIA AND ENTERTAINMENT MARKET
4.3.5.6.1. APPLICATION
4.3.5.6.2. ADOPTION SCENARIO & MARKET DETERMINANTS
4.3.5.6.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.3.5.6.4. TOP PLAYERS & KEY PRODUCTS 
4.3.5.6.5. KEY CONCLUSIONS
4.3.5.7. GLOBAL RETAIL AND E- COMMERCE MARKET
4.3.5.7.1. APPLICATION
4.3.5.7.2. ADOPTION SCENARIO & MARKET DETERMINANTS
4.3.5.7.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.3.5.7.4. TOP PLAYERS & KEY PRODUCTS 
4.3.5.7.5. KEY CONCLUSIONS
4.3.5.8. GLOBAL TELECOMMUNICATION AND IT MARKET
4.3.5.8.1. APPLICATION
4.3.5.8.2. ADOPTION SCENARIO & MARKET DETERMINANTS
4.3.5.8.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.3.5.8.4. TOP PLAYERS & KEY PRODUCTS 
4.3.5.8.5. KEY CONCLUSIONS
4.3.5.9. GLOBAL TRANSPORTATION AND LOGISTICS MARKET
4.3.5.9.1. APPLICATION
4.3.5.9.2. ADOPTION SCENARIO & MARKET DETERMINANTS
4.3.5.9.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.3.5.9.4. TOP PLAYERS & KEY PRODUCTS 
4.3.5.9.5. KEY CONCLUSIONS
4.3.5.10. GLOBAL TRAVEL AND HOSPITALITY MARKET
4.3.5.10.1. APPLICATION
4.3.5.10.2. ADOPTION SCENARIO & MARKET DETERMINANTS
4.3.5.10.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.3.5.10.4. TOP PLAYERS & KEY PRODUCTS 
4.3.5.10.5. KEY CONCLUSIONS
 
5. COMPETITIVE LANDSCAPE
5.1. KEY STRATEGIES
5.1.1. LIST OF MERGERS AND ACQUISITION
5.1.2. LIST OF JOINT VENTURES
5.1.3. LIST OF PRODUCT LAUNCHES
5.1.4. LIST OF PARTNERSHIPS
 
6. GEOGRAPHICAL ANALYSIS
6.1. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
6.2. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
6.3. OPPORTUNITY MATRIX
6.4. GLOBAL MOBILE ANALYTICS MARKET BY REGION 2014-2023 ($ MILLION)
6.4.1. NORTH AMERICA
6.4.1.1. INDUSTRY ANALYSIS 2014-2023 ($ MILLION)
6.4.1.2. TOP COUNTRY ANALYSIS
6.4.1.2.1. U.S. 
6.4.1.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.1.2.1.2. TOP PLAYERS & KEY PRODUCTS
6.4.1.2.1.3. KEY CONCLUSIONS
6.4.1.2.2. CANADA
6.4.1.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.1.2.2.2. TOP PLAYERS & KEY PRODUCTS
6.4.1.2.2.3. KEY CONCLUSIONS
6.4.2. EUROPE
6.4.2.1. INDUSTRY ANALYSIS 2014-2023 ($ MILLION)
6.4.2.2. TOP COUNTRY ANALYSIS
6.4.2.2.1. UK
6.4.2.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.2.2.1.2. TOP PLAYERS & KEY PRODUCTS
6.4.2.2.1.3. KEY CONCLUSIONS
6.4.2.2.2. FRANCE
6.4.2.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.2.2.2.2. TOP PLAYERS & KEY PRODUCTS
6.4.2.2.2.3. KEY CONCLUSIONS
6.4.2.2.3. GERMANY
6.4.2.2.3.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.2.2.3.2. TOP PLAYERS & KEY PRODUCTS
6.4.2.2.3.3. KEY CONCLUSIONS
6.4.2.2.4. SPAIN
6.4.2.2.4.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.2.2.4.2. TOP PLAYERS & KEY PRODUCTS
6.4.2.2.4.3. KEY CONCLUSIONS
6.4.2.2.5. REST OF EUROPE
6.4.2.2.5.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.2.2.5.2. TOP PLAYERS & KEY PRODUCTS
6.4.2.2.5.3. KEY CONCLUSIONS
6.4.3. ASIA PACIFIC
6.4.3.1. INDUSTRY ANALYSIS 2014-2023 ($ MILLION)
6.4.3.2. TOP COUNTRY ANALYSIS
6.4.3.2.1. CHINA
6.4.3.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.3.2.1.2. TOP PLAYERS & KEY PRODUCTS
6.4.3.2.1.3. KEY CONCLUSIONS
6.4.3.2.2. INDIA
6.4.3.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.3.2.2.2. TOP PLAYERS & KEY PRODUCTS
6.4.3.2.2.3. KEY CONCLUSIONS
6.4.3.2.3. JAPAN
6.4.3.2.3.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.3.2.3.2. TOP PLAYERS & KEY PRODUCTS
6.4.3.2.3.3. KEY CONCLUSIONS
6.4.3.2.4. AUSTRALIA
6.4.3.2.4.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.3.2.4.2. TOP PLAYERS & KEY PRODUCTS
6.4.3.2.4.3. KEY CONCLUSIONS
6.4.3.2.5. REST OF ASIA PACIFIC
6.4.3.2.5.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.3.2.5.2. TOP PLAYERS & KEY PRODUCTS
6.4.3.2.5.3. KEY CONCLUSIONS
6.4.4. ROW
6.4.4.1. INDUSTRY ANALYSIS 2014-2023 ($ MILLION)
6.4.4.2. TOP COUNTRY ANALYSIS
6.4.4.2.1. LATIN AMERICA
6.4.4.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.4.2.1.2. TOP PLAYERS & KEY PRODUCTS
6.4.4.2.1.3. KEY CONCLUSIONS
6.4.4.2.2. MIDDLE EAST & AFRICA 
6.4.4.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.4.2.2.2. TOP PLAYERS & KEY PRODUCTS
6.4.4.2.2.3. KEY CONCLUSIONS
 
7. COMPANY PROFILES
7.1. ADOBE SYSTEMS (U.S.)
7.1.1. OVERVIEW
7.1.2. PRODUCT PORTFOLIO
7.1.3. KEY INNOVATION SECTOR
7.1.4. STRATEGIC INITIATIVES 
7.1.5. SCOT ANALYSIS
7.1.6. STRATEGIC ANALYSIS
7.2. AMAZON WEB SERVICES (U.S.)
7.2.1. OVERVIEW
7.2.2. PRODUCT PORTFOLIO
7.2.3. KEY INNOVATION SECTOR
7.2.4. STRATEGIC INITIATIVES 
7.2.5. SCOT ANALYSIS
7.2.6. STRATEGIC ANALYSIS
7.3. GOOGLE (U.S.)
7.3.1. OVERVIEW
7.3.2. PRODUCT PORTFOLIO
7.3.3. KEY INNOVATION SECTOR
7.3.4. STRATEGIC INITIATIVES 
7.3.5. SCOT ANALYSIS 
7.3.6. STRATEGIC ANALYSIS
7.4. MICROSOFT CORPORATION (U.S.)
7.4.1. OVERVIEW
7.4.2. PRODUCT PORTFOLIO
7.4.3. KEY INNOVATION SECTOR
7.4.4. STRATEGIC INITIATIVES 
7.4.5. SCOT ANALYSIS
7.4.6. STRATEGIC ANALYSIS
7.5. IBM (U.S.)
7.5.1. OVERVIEW
7.5.2. PRODUCT PORTFOLIO
7.5.3. KEY INNOVATION SECTOR
7.5.4. STRATEGIC INITIATIVES 
7.5.5. SCOT ANALYSIS
7.5.6. STRATEGIC ANALYSIS
7.6. WEBTRENDS (U.S.)
7.6.1. OVERVIEW
7.6.2. PRODUCT PORTFOLIO
7.6.3. KEY INNOVATION SECTOR
7.6.4. STRATEGIC INITIATIVES 
7.6.5. SCOT ANALYSIS 
7.6.6. STRATEGIC ANALYSIS
7.7. UPSIGHT (U.S.)
7.7.1. OVERVIEW
7.7.2. PRODUCT PORTFOLIO
7.7.3. KEY INNOVATION SECTOR
7.7.4. STRATEGIC INITIATIVES 
7.7.5. SCOT ANALYSIS 
7.7.6. STRATEGIC ANALYSIS
7.8. ADMOB (U.S.)
7.8.1. OVERVIEW
7.8.2. PRODUCT PORTFOLIO
7.8.3. KEY INNOVATION SECTOR
7.8.4. STRATEGIC INITIATIVES 
7.8.5. SCOT ANALYSIS 
7.8.6. STRATEGIC ANALYSIS
7.9. AT INTERNET (FRANCE)
7.9.1. OVERVIEW
7.9.2. PRODUCT PORTFOLIO
7.9.3. KEY INNOVATION SECTOR
7.9.4. STRATEGIC INITIATIVES 
7.9.5. SCOT ANALYSIS 
7.9.6. STRATEGIC ANALYSIS
7.10. CA TECHNOLOGIES (U.S.)
7.10.1. OVERVIEW
7.10.2. PRODUCT PORTFOLIO
7.10.3. KEY INNOVATION SECTOR
7.10.4. STRATEGIC INITIATIVES 
7.10.5. SCOT ANALYSIS 
7.10.6. STRATEGIC ANALYSIS
7.11. COMSCORE (U.S.)
7.11.1. OVERVIEW
7.11.2. PRODUCT PORTFOLIO
7.11.3. KEY INNOVATION SECTOR
7.11.4. STRATEGIC INITIATIVES 
7.11.5. SCOT ANALYSIS
7.11.6. STRATEGIC ANALYSIS
7.12. FLURRY (LONDON)
7.12.1. OVERVIEW
7.12.2. PRODUCT PORTFOLIO
7.12.3. KEY INNOVATION SECTOR
7.12.4. STRATEGIC INITIATIVES 
7.12.5. SCOT ANALYSIS
7.12.6. STRATEGIC ANALYSIS
7.13. ORACLE (U.S.)
7.13.1. OVERVIEW
7.13.2. PRODUCT PORTFOLIO
7.13.3. KEY INNOVATION SECTOR
7.13.4. STRATEGIC INITIATIVES 
7.13.5. SCOT ANALYSIS
7.13.6. STRATEGIC ANALYSIS
7.14. AP SE (GERMANY)
7.14.1. OVERVIEW
7.14.2. PRODUCT PORTFOLIO
7.14.3. KEY INNOVATION SECTOR
7.14.4. STRATEGIC INITIATIVES 
7.14.5. SCOT ANALYSIS
7.14.6. STRATEGIC ANALYSIS
7.15. MICROSTRATEGY (U.S.)
7.15.1. OVERVIEW
7.15.2. PRODUCT PORTFOLIO
7.15.3. KEY INNOVATION SECTOR
7.15.4. STRATEGIC INITIATIVES 
7.15.5. SCOT ANALYSIS
7.15.6. STRATEGIC ANALYSIS
 
LIST OF TABLES
 
1. GLOBAL MOBILE ANALYTICS MARKET BY TYPE 2014-2023 ($ MILLION)
2. GLOBAL APPLICATION PERFORMANCE ANALYTICS MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
3. GLOBAL IN APP BEHAVIORAL ANALYTICS MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
4. GLOBAL MOBILE ADVERTISEMENT AND MARKETING ANALYTICS MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
5. GLOBAL MOBILE ANALYTICS MARKET BY DEPLOYMENT MODELS 2014-2023 ($ MILLION)
6. GLOBAL CLOUD MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
7. GLOBAL ON PREMISE MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
8. GLOBAL MOBILE ANALYTICS MARKET BY VERTICAL 2014-2023 ($ MILLION)
9. GLOBAL BANKING, FINANCIAL SERVCE AND INSURANCE (BFSI) MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
10. GLOBAL GAMING MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
11. GLOBAL GOVERNMENT MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
12. GLOBAL HEALTHCARE AND LIFE SCIENCES MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
13. GLOBAL MANUFACTURING MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
14. GLOBAL MEDIA AND ENTERTAINMENT MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
15. GLOBAL RETAIL AND E- COMMERCE MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
16. GLOBAL TELECOMMUNICATION AND IT MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
17. GLOBAL TRANSPORTATION AND LOGISTICS MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
18. GLOBAL TRAVEL AND HOSPITALITY MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
19. NORTH AMERICA MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
20. EUROPE MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
21. ASIA PACIFIC MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
22. REST OF THE WORLD MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
 
LIST OF FIGURES
 
1. GLOBAL MOBILE ANALYTICS MARKET BY TYPE 2014-2023 ($ MILLION)
2. GLOBAL APPLICATION PERFORMANCE ANALYTICS MARKET 2014-2023 ($ MILLION)
3. GLOBAL IN APP BEHAVIORAL ANALYTICS MARKET 2014-2023 ($ MILLION)
4. GLOBAL MOBILE ADVERTISEMENT AND MARKETING ANALYTICS MARKET 2014-2023 ($ MILLION)
5. GLOBAL MOBILE ANALYTICS MARKET BY DEPLOYMENT MODELS 2014-2023 ($ MILLION)
6. GLOBAL CLOUD MARKET 2014-2023 ($ MILLION)
7. GLOBAL ON PREMISE MARKET 2014-2023 ($ MILLION)
8. GLOBAL MOBILE ANALYTICS MARKET BY VERTICAL 2014-2023 ($ MILLION)
9. GLOBAL BANKING, FINANCIAL SERVCE AND INSURANCE (BFSI) MARKET 2014-2023 ($ MILLION)
10. GLOBAL GAMING MARKET 2014-2023 ($ MILLION)
11. GLOBAL GOVERNMENT MARKET 2014-2023 ($ MILLION)
12. GLOBAL HEALTHCARE AND LIFE SCIENCES MARKET 2014-2023 ($ MILLION)
13. GLOBAL MANUFACTURING MARKET 2014-2023 ($ MILLION)
14. GLOBAL MEDIA AND ENTERTAINMENT MARKET 2014-2023 ($ MILLION)
15. GLOBAL RETAIL AND E- COMMERCE MARKET 2014-2023 ($ MILLION)
16. GLOBAL TELECOMMUNICATION AND IT MARKET 2014-2023 ($ MILLION)
17. GLOBAL TRANSPORTATION AND LOGISTICS MARKET 2014-2023 ($ MILLION)
18. GLOBAL TRAVEL AND HOSPITALITY MARKET 2014-2023 ($ MILLION)
19. UNITED STATES (U.S.) MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
20. CANADA MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
21. UNITED KINGDOM (UK) MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
22. FRANCE MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
23. GERMANY MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
24. SPAIN MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
25. ROE MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
26. INDIA MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
27. CHINA MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
28. JAPAN MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
29. AUSTRALIA MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
30. ROAPAC MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
31. LATIN AMERICA MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
32. MENA MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
 

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