Mobile payment is a payment service operated under financial regulations through mobile devices. Technological advancement in mobile technology is contributing to the growth of global mobile payment market. Technological advancement has made simple communication devices to personal computing devices equipped with dedicated payment systems. Mobile money transfer has increased the business revenues for the major service providers including banks, payment agents or merchants, network operators, and payment platforms. These stakeholders in the MMT (mobile money transfer) have already been leveraged with increased sales, stronger CSR, and customer loyalty. These services are mainly gaining traction across the diversified industrial verticals in various regions. This ultimate solution for payments help the user to make bills, do payments, send and receive back money, make transfers remittances, and enhance their travel, banking, and in-store or online shopping on their mobile devices. The global mobile payment market is expected to grow at a CAGR of 33.4% during the forecast period year 2016-2023. The market is expected to go up to $3.40 trillion by the year 2023. Factors driving the growth of global mobile payment market includes:
- Acquisition and partnerships
- Rigidity of banks
- Technological advancement
- Adoption of mobile payments services by small merchants and businesses
- Adoption of mobile payment services by unbanked population
- Growth of e-commerce
The key drivers of mobile payment market are acquisition and partnership between payment processing companies, rigidity of banks and technological advancement in mobile payment market. Global adoption of MPS (mobile payment service) by small merchants and businesses and market growth in e-commerce are also impacting the market growth. With their multiple applications, mobile commerce continues to expand leaps and bounds, the potential for which remains enormous in upcoming years. These small screen devices have raised stakes for payment players, brands and merchants, who are all fighting to be among the first to get mobile right and gain significant adoption among consumer base. Adoption of more user-friendly apps that further cement the convenience of on-the-go consumption. Mobile payments are increasing at impressive rate due to various supporting macro factors and innovation in payment mechanism as well as convenience to use. As the world moves towards digital commerce, more slowly perhaps than most of us expected, making mobile payments secure and easy to use is critical for consumer acceptance. Retailers are also willing to embrace mobile payment mechanism to provide variety of payment options to customers and to get competitive advantage. The reach of mobile payments is more than traditional way of fund transfer, in addition, it is prompter than paper based transactions. The market has huge growth opportunities by introducing new user friendly technologies and entry of big players in the market. However, security threats and interoperability issues are the major restraining factors for the global mobile payment market.
Source: OBRC Analysis
The global mobile payment market is segmented into type and application. On the basis of type, the market is sub segmented into:
- Proximity
- Remote
Based on application, the market is sub segmented into:
- Hospitals and transportation
- BFSI
- Media and entertainment
- Retail
- Healthcare
- IT and telecommunication
- Education
The revenue for the above industrial application are specific to the mobile payment market. However, the total revenue of these application in general has been excluded from the scope of the report. Also, the total market revenue has been calculated by summing up payment segment.
Geographically, the global mobile payment market is segmented into:
- North America (U.S. & Canada)
- Asia Pacific (China, India, Japan, RoAPAC)
- Europe (UK, France, Germany, RoE)
- Rest of World
North America is dominating for the global mobile payment market. It is followed by Europe, Asia Pacific and Middle East. These regions have a low share of the total non-cash transactions, but investments in payment services and the infrastructure is helping them to grow significantly over the forecast period. Moreover high use of mobile phones in developing nations like India and China has allowed service providers to deliver cashless payment options which are driving the Asia Pacific mobile payment market.
The mobile payment market is segmented into type and application. On the basis of type the market is divided into proximity and remote sub segments. On the basis of application the market is sub segmented into BFSI, media and entertainment, retail, healthcare, education, telecom and IT. Among application segment the retail market is dominating due to the rising in-store payments by smart phones in developing nations. Banks still dominate the payment market but the limitations they pose such as unavailability of branches and strict norms, makes it difficult to gain acceptance from everyone. The limited footprint of traditional brick-and-mortar branches, the high cost of expanding existing infrastructure and a lack of disposable income available for basic utilities, such as banking services, are foremost among the many reasons for the lack of banking services in developing countries. Banking services are also becoming tedious, for example customers do not want to go to a bank for a small transaction that is why e-commerce is rising and banks rigidity are the factors impacting the global mobile payment market in the forecast period. There are some factors that hinder the growth such as unwillingness to adopt the technology, security concerns and lack of technological standards for every platform. There are no regulatory bodies specific to mobile wallets and payments, no two mobile wallets are related to each other in terms of transfer and payments and some of them do not revert to bank option for money back. These are some of the standards, mobile payments are missing. There is a major risk of attack of spyware and malware on the applications and servers. Other factors can be resolved by the technological advancement but unwillingness to adopt this could be the major challenge to be solved in the forecasted period. There are some opportunities which include provision of increased flexibility in mobile money services by the service providers. Added with biometrics, the system can become more secure and safe during the forecast period.
The major market players of the global mobile payment market are:
- ADYEN
- AIRBNB
- AMERICAN EXPRESS
- APPLE
- BANK OF AMERICA
- VISA PAYWAVE
- GOOGLE WALLET
- PAYPAL
- VODAFONE
- OTHERS
Detailed analysis of these companies provided in this report comprises of overview, scot analysis, product portfolio, strategic initiative and strategic analysis.
These companies use various strategies such as mergers & acquisitions, collaboration, partnership and product launching. Example: In March, 2016 Barclays had a deal with Bottom-line Technologies to send payments to customers using their mobile number. May 2016, ToneTag a sound based proximity communicator provider partnered with Mphasis to provide mobile payments through ‘Sound Waves.
In 2015, PayPal acquired Xoom for $890 million with 1.5 million active customers expected to increase the PayPal mobile payment business. Xoom enabled people to send money, pay bills and reload mobile phones. It was widely used by immigrants who send some of their earnings to family members back home. Partnerships are also contributing in the expansion of global mobile payment market. In April 2015, M-Pesa, a mobile payment company partnered with MTN mobile company to expand market share and reach masses with the combined effort. It enabled customers of M-Pesa and MTN mobile money in East Africa to transfer money to each other following an agreement between Vodafone group and MTN Group to interconnect their mobile money services.
Why to buy the report:
This report will:
- Provide you the business strategies adopted by market player such as partnership as on April 2015, M-Pesa, a mobile payment company partnered with MTN mobile company to expand market share and reach masses with the combined effort.
- Provide in detail the different segments such as products and end-users which affect the global smart security market.
- Provide you the patent analysis of global mobile payment market.
- Identify and understand the strength, opportunities, challenges and threat of global mobile payment market.
- Provide revenues of major players of the market such as Google wallet, Pay Pal.
- Provide you the various regulatory policies which affect the global mobile payment market.
How we are different from others:
At Occams we provide an extensive portfolio which is comprehensive market analysis along with the market size, market share, and market segmentations. Our report on global mobile payment market offers the longest chain of market segmentation covering major market segmentation based on type of payments and applications. The report tracks the major market trends in the global mobile payment market such as emergence of mobile wallet, adoption of bitcoin and the sharing apps such as Venmo and Paypal. For each market segments covered in global mobile payment market report, we provide opportunity matrix, and DROC analysis, that enable the clear growth assessment across each market segment. The report discusses competitive landscape of the mobile payment industry, with giving extensive strategy analysis of more than 15 companies. Moreover, the report discusses various models such as 360 degree analysis, See Saw analysis, and Porter five force model and so on. For the high level analysis in the report we provide a comparative analysis of historic and current year data.
Key findings of the global mobile payment market:
- North America had the largest revenue share in 2016.
- Agreement is the key strategy adopted by the various market players of global mobile payment market.
- Retail sector is the major segment of application.
