Considering the requirement of home users, and their need for limited space, personal cloud has evolved as a storage service that provides storage space to users to store data, photos, videos and other files. The global personal cloud management market is expected to grow at the CAGR of 34% during the forecast period 2016-2023. The increase in data generation activities such as digital photography, mail and social media activities are increasing the demand for personal cloud storage. Moreover, personal cloud is being used as a free data-loss prevention service by users. For example, Google auto backup that enables the user to immediately create back up of their mobile data using mobile Wi-Fi network or mobile data. Thus, for home users personal cloud has emerged as a cost effective data storage platform. Also, personal cloud is also widely used by Small business Enterprises (SMEs) as it requires lesser investment.
Key factors driving growth of global personal cloud management market includes:
- Fast real-time access to data
- Recovery of disaster
- Growing mobile trends
- Increase in data generation activities
- Digital contingency
Emergence of social media has created a massive opportunity for cloud computing. Whether for personal or business use, social media is well ingrained in the market. It has grown from being just an online tool for socializing to becoming a destination for e-commerce and online marketing. The social cloud models not only allow integration with multiple devices but also enable computation of responses generated by social media page or posts. Bloggers.com, a Google product, is one of the examples of social media cloud computing that enables the users to view popularity graph of each of their post. Enterprises are creating personal social clouds to interact with their employees across the globe. The globally expanding businesses are one of the reasons why enterprise social networking is getting popular. It enables businesses to interact with its customers and employees on a regular basis.
One consistent barrier to cloud adoption remains compliance to regulations such as the Payment Card Industry Data Security Standard, or PCI DSS, SOX HIPPA. Although, personal cloud users are rarely aware of these laws. In many countries, companies who want to work with a cloud provider situated outside their country cannot do so as the national laws bind them. Even in countries with no such legislations, the major concern is, what happens when the data is stored in another country. Some restraints that the global personal cloud management market faces are, data security issues, internet access issues and lack of awareness of cloud services. Some of the major challenges of the market are turning personal cloud to business users and inability to adapt to cloud services.
Source: OBRC Analysis
The global personal cloud management market segments includes deployment, common use and hosting. On the basis of deployment, the global personal cloud management market is sub-segmented into:
- Individual business
- Small business
- Medium business
On the basis of common use, the global personal cloud management market is sub segmented into:
- Online cloud
- NAS device cloud
- Server device cloud
- Home-made clouds
On the basis of hosting, the global personal cloud management market is sub segmented into:
- Provider hosting
- User hosting
On the basis of revenue, the global personal cloud management market is sub segmented into:
- Direct
- Indirect
The revenue for the above deployment segments are specific to the personal cloud management market. Also, the total market revenue has been calculated by summing up common use type, type hosting and revenue type segments.
Geographically, the global personal cloud management market is segmented into:
- North America (U.S. & Canada)
- Asia Pacific (China, India, Japan, RoAPAC)
- Europe (UK, France, Germany, RoE)
- Rest of World
North America occupied major share of the global personal cloud management market, in terms of revenue in 2016, the reason being the maximum adoption of cloud computing services in the healthcare sector of North America. Middle East and North Africa show extensive growth opportunities and Asia Pacific is expected to be the fastest growing region for the market. Asia Pacific being home to several developing economies is seen as a great prospect for cloud computing. The increase in the number of internet users and the growth in SMEs is the major driver for Asia Pacific personal cloud management market. Along with Asia Pacific, European personal cloud management market shows an increase in the interest of cloud providers in European countries such as France, Germany.
The global personal cloud management market is segmented on the basis of deployment, hosting and common use. Deployment segment is further sub segmented into individual business small and medium business and among them individual business segment is dominating the market and is expected to dominate during the forecast period 2016-2023. Hosting segment of global personal cloud management systems market is sub segmented into, provider hosting and user hosting. Currently 80% of the personal cloud services are provider hosting. As personal cloud is used either by individuals or by SMEs and both the users are not technically proficient. Thus, they prefer to be hosted by the provider. However, companies are building user friendly cloud solutions that enable an individual to build and run their personal cloud free of cost.
The major market players of the global personal cloud management market are:
- GOOGLE INC.
- APPLE INC.
- DROPBOX INC
- MICROSOFT CORPORATION
- SPIDER OAK
Detailed analysis of these companies provided in this report comprises overview, SCOT analysis, product portfolio, strategic initiative and strategic analysis.
These companies use various strategies such as merger & acquisition, collaboration, partnership and product launching. Example September 2016, Google acquired cloud software company Apigee for $625 million. Apigee specifically deals in managing application programming interfaces which are the channels from which digital services are connected. Google has benefited more from this acquisition as Apigee will come along its high-profile client base which will help Google strengthen its position in the market.
Why to buy the report:
This report will:
- Provide you the business strategies adopted by market player such as acquisition as Google acquiring Apigee in order to strengthen its position in the market.
- Provide in detail the different segments such as deployment, common use and hosting which affect the global personal cloud management market.
- Provide you the patent analysis of the personal cloud management market.
- Identify and understand the strength, opportunities, challenges and threat of the personal cloud management market.
- Provide revenues of major players of the market such as Apple Inc., Dropbox Inc and Microsoft Corporation.
- Provide you the various regulatory policies which are affecting the global personal cloud management market.
How we are different from others:
At Occams we provide an extensive portfolio which is comprehensive market analysis along with the market size, market share, and market segmentations. Our report on global personal cloud management market offers the longest chain of market segmentation covering major market segmentation based on deployment, common use, hosting and revenue. The report tracks the major market trends in the global personal cloud management market such as increase in data generation activities as digital photography, mail and social media activities which is driving the market. For each market segments covered in global personal cloud management market report, we provide opportunity matrix, and DROC analysis, that enable the clear growth assessment across each market segment. The report discusses competitive landscape of the smart security industry, with giving extensive strategy analysis of more than 15 companies. Moreover, the report discusses various models such as 360 degree analysis, See Saw analysis, and Porter five force model and so on. For the high level analysis in the report we provide a comparative analysis of historic and current year data.
Key findings of the global personal cloud management market:
- The significant increase in data generation activities such as digital photography, mail and social media activities are increasing demand for personal cloud storage.
- North America had the largest revenue share in 2016.
- Acquisition is the key strategy adopted by the various market players of market.
- Providing hosting is the major sub segment of hosting segment.
