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Home » ICT » ICT Services » IIC-1731015
  • Global Personal Cloud Management Market Insights, Opportunity Analysis, Market Shares and Forecast 2017 – 2023

  • Publish: January 2016 | Report Code: IIC-1731015

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Considering the requirement of home users, which requires limited space, personal cloud has evolved as a storage service that provides storage space to users on cloud servers to store data, photos, videos and other files. Personal cloud providers usually provide free space up to a particular limit which can be extended by purchasing additional space.

The global personal cloud management market is expected to grow at the CAGR of 34% during 2015-2021 approximately. The significant increase in data generation activities such as digital photography, mailing activities and social media activities are leading to increased demand for personal cloud storage. Moreover, personal cloud is being used as a free data loss prevention service by the users. For example Google auto backup that enables the user to immediately create back up of their mobile data using mobile Wi-Fi network or mobile data. Thus, for home users personal cloud has emerged as a cost effective data storage platform. Also personal cloud has also being widely used by Small business Enterprises (SMEs) as it requires lesser investment.

Emergence of social media has created a massive opportunity for cloud computing. Whether the purpose is personal or business related, social media is well entrenched in the market. It has grown from being just an online tool for socializing with friends to becoming a destination for e-commerce, online marketing, ideation and much more, compelling the social media sites to adopt cloud computing model. The social cloud models not only allow integration of multiple devices but also enable computation of the responses generated to social media page or posts., a Google product, is one of the examples of social media cloud computing that enables the users to view popularity graph of each of their post. Enterprises are creating personal social clouds to interact with their employees across the globe. The globally expanding businesses are one of the reasons why enterprise social networking is getting popular. It enables businesses to interact with its customers on a regular basis.

One consistent barrier to cloud adoption remains compliance to regulations such as the Payment Card Industry Data Security Standard, or PCI DSS, SOX HIPPA and so on. Although, personal cloud users are rarely aware of these laws. In many countries, companies who want to work with a cloud provider from outside their country cannot do so if they want to comply with national laws. Even in countries with no such legislations, the major concern is about what happens when the data is stored in another country.

Among the deployment type individual business/user segment currently dominates the market and is expected to dominate during the forecasted period form 2015-2021. With increasing internet penetration there is a significant growth in the number of online users. Moreover, this has generated immense opportunities for individual business. However, Small businesses segment is expected to grow at the highest CAGR during 2015-2021. Liberal government policies across the world to operate businesses are creating significant opportunities that has lead to development of large number of SMEs especially in developing countries. And since SMEs require low investment initially, they are more likely to opt for a personal cloud service offered free for a limited period of time. On the other hand Medium businesses are less likely to drive the growth of Personal cloud market as the nature of such businesses is of expansion, thus they generate a larger set of requirements by time that is less possible to achieve with personal cloud.   

Among the hosting types, the cloud market is segmented as provider hosted and user hosted cloud services. Currently almost 80% of the personal cloud services are provider hosted. As personal cloud is being used either by individuals or by SMEs and both the users are not technically proficient in most cases. Thus, they prefer to be hosted by the provider only. However, companies are building user friendly cloud solutions that will enable an individual to build and run their personal cost for free. User hosted personal cloud is expected to grow at the highest CAGR during 2015-2021.

Personal Cloud market can also be classified on the basis of four types of public cloud which include online cloud, NAS (Network Attaches Storage) device cloud, Server device cloud, and homemade clouds.  Currently the market is dominated by online cloud which is public cloud storage. Small businesses are less likely to maintain in house cloud server as it requires large investment both for IT infrastructure and skilled professionals. However, the personal cloud market is trending towards user hosting and also security concerns are rising for placing personal data on cloud. Thus, server device cloud and homemade clouds are expected to show good growth during the forecasted period (2015-2021).

The regional paradigm of Personal Cloud Computing depicts the growing Asia Pacific region. Asia Pacific being a home to several developing economies is seen as a great opportunity for cloud computing in the near future. The significant growth in number of internet users and the growth in SMEs is the major driver for Asia Pacific region. Following Asia Pacific is the European Personal Cloud Market that shows an increase in the interest of cloud providers in European countries such as France, Germany. North America has the maximum market share. Healthcare sector in North America has the maximum adoption for cloud computing services. Other than these regions Middle East and North Africa show extensive growth opportunities. 

OBRC report titled “Global Personal Cloud Management Market Forecast 2015-2021 is segmented on the basis of deployment type, hosting type, type of personal cloud and region. The data is collected through primary and secondary research. The report provides detailed analysis of key market players and their strategies. The data is collected through primary and secondary research. The report provides detailed analysis of key market players and their strategies. Also country level analysis of each region is the USP of our report.

1.       Introduction
1.1   Executive summary
1.2   Estimation methodology
2.       Market overview
2.1   Market definition and scope
2.2   Key findings
2.3   Parametric analysis
2.3.1         Cloud adoption across geographies
2.3.2         Global online data
2.3.3         Global usage of personalized cloud market
2.4   Key market insights
2.4.1         Top three emerging countries
2.4.2         Top three revenue generating segments
2.4.3         Top growing markets and emerging trends
2.4.4         Pipeline analysis    NAS device cloud    Google app for work    Service device cloud
2.4.5          R&D scenario in personal cloud market
2.5   Competitive intelligence
2.5.1         Market share analysis
2.5.2         Top winning strategies
2.5.3         Case study; top competitive moves
2.6   Porter’s five force model
2.6.1         Threat of new entrants
2.6.2         Threat of substitute
2.6.3         Bargaining power of buyers
2.6.4         Bargaining power of suppliers
2.7   Value chain analysis
2.8   Key buying criteria
2.9   Strategic recommendations
2.10           Strategic conclusions
3.       Market determinants       
3.1   Market drivers
3.1.1         Fast real time access to data
3.1.2         Recovery of disaster
3.1.3         Growing mobile trends
3.1.4         Increase in data generation activities
3.1.5         Digital contingency
3.2   Market restraints
3.2.1         Data security issues
3.2.2         Internet access issues
3.2.3         Lack of awareness
3.3   Market challenges
3.3.1         Vendor lock in
3.3.2         interoperability
3.4   Market opportunities
3.4.1         Turning personal cloud alluring to business users
3.4.2         Developing economies
4.       Sector analysis
4.1   Parent market
4.2   Sub-segment market
4.3   Alternative market
5.       Market segmentation
5.1   Personal cloud market, by type of deployment, 2014-2023,($ millions)
5.1.1         Individual business
5.1.2         Small business
5.1.3         Medium business
5.2   Personal cloud market segment by common use,2014-2023,($ millions)
5.2.1         online cloud
5.2.2         NAS device cloud
5.2.3         Server device cloud
5.2.4         Home-made clouds
5.3   Personal cloud market segment by type hosting,2014-2023,($ millions)
5.3.1         Provider hosting
5.3.2         User hosting
5.4   cloud market Personal segment by type hosting,2014-2023,($ millions)
5.4.1         Direct
5.4.2         Indirect
6.       Competitive landscape
6.1   Market share
6.2   Strategy-An analysis across tiers
7.       Geographic analysis
7.1   North America Affective computing market,  2014-2023,($ millions)
7.1.1         U.S affective computing market,2014-2023,($millions)
7.1.2         Canada affective computing market,2014 -2023,($millions)
7.2   Europe affective computing market,2014 -2023,($millions)
7.2.1         U.K affective computing market,2014 -2023,($millions
7.2.2         Germany affective computing market,2014 -2023,($millions)
7.2.3         France affective computing market,2014 -2023,($millions)
7.2.4         Spain affective computing market,2014 -2023,($millions)
7.2.5         Italy affective computing market,2014 -2023,($millions)
7.2.6         others
7.3   Asia Pacific
7.3.1         China affective computing market,2014 -2023,($millions)
7.3.2         India affective computing market,2014 -2023,($millions)
7.3.3         Korea affective computing market,2014 -2023,($millions)
7.3.4         Japan affective computing market,2014 -2023,($millions)
7.3.5         Australia affective computing market,2014 -2023,($millions)
7.3.6         others
7.4   Rest of the world
8.       Company Profiling: - (Over, SCOT analysis, strategic review)
8.1   Google Inc.
8.2   Apple Inc.
8.3   Dropbox Inc
8.4   Microsoft corporation
8.5   Spider Oak
8.6   Amazon web services
8.7   Copy (Barracuda Networks Inc.)
8.8   Egnyte Inc
8.9   Buffalo Inc.
8.10  Box Inc
8.11  Seagate technology
8.12  Sugarsync Inc.
8.13  Funambol
8.14  F-secure
8.15  Synchronous technologies
8.16  CA technologies
8.17  Sophos
8.18  CSC
8.19  Trend micro
8.20  Spider
9.       List of tables
9.1   Personal cloud market  by Individual business 2014-2023,($ millions)
9.2   Personal cloud market by  Small business 2014-2023,($ millions)
9.3   Personal cloud market by   Medium business 2014-2023,($ millions)
9.4   Personal cloud market segment by common use,2014-2023,($ millions)
9.5   Personal cloud market segment by online cloud 2014-2023,($ millions)
9.6   Personal cloud market segment by NAS device cloud 2014-2023,($ millions)
9.7   Personal cloud market by Server device cloud 2014-2023,($ millions)
9.8   Personal cloud market by  Home-made clouds 2014-2023,($ millions)
9.9   Personal cloud market segment by type hosting,2014-2023,($ millions)
9.10 Personal cloud market  segment by  Provider hosting 2014-2023,($ millions)
9.11 Personal cloud market segment by  User hosting 2014-2023,($ millions)
9.12 Personal cloud market segment by type hosting,2014-2023,($ millions)
9.13 Direct hosting of personal cloud market segment 2014-2023,($ millions)
9.14  Indirect hosting of personal cloud market segment 2014-2023,($ millions)
9.15  Market share of different companies 2014-2023,($ millions)


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