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Home » ICT » Software » ISO-8651217
  • Global Social Media Analytics Market Research Reports Insights, Opportunity, Analysis, Market Shares And Forecast 2017 – 2023

  • Publish: December 2017 | Report Code: ISO-8651217

* For discount/customization and buying a particular chapter click here or write to us at sales@occamsresearch.com

Social media analytics is a part of social analytics and gathers data from stakeholder conversationson a digital media andprocesses it intostructured form which leads to more informationdriven business decisions as well as increased customer centrality for businesses and brands. The global social media analytics market is expected to rise with the CAGR of about 28% during the forecast period 2016-2023. Need of social media measurement to enhance the customer experience as well as voluminous data generation through social media platforms promotes growth of global social media analytics market during forecast period.

Increasing penetration of internet is one of the major factors which contribute to growth of global social media analytics market during the forecast period. According to the International Telecommunication Union, ITU(Switzerland), in 2015, more than 3.19 billion internet users were present across the globe. The total internet penetration across the globe by the end if 2017 is expected to reach to about 3.74 billion (48% of world population in 2017).This is expected to increase adoption of social media which would raise the demand for analytics in social media, fueling growth in global social media analytics market during the forecast period.

Source: OBRC Analysis

The report on the global social media analytics market is segmented on the basis of component, application, analytics type, deployment model, organization size and industry vertical.

Components in social media analytics include:

  • Software
  • Services

o   Managed services

o   Professional services

Applications of social media analytics are:

  • Customer experience management
  • Competitive intelligence
  • Public safety and law enforcement
  • Risk management and fraud detection
  • Sales and marketing management
  • Other applications








Analytics type in social media analytics includes:

  • Descriptive analytics
  • Diagnostic analytics
  • Predictive analytics
  • Prescriptive analytics






Deployment model in social media analytics includes:

  • Cloud
  • On-premises




Organization size in social media analytics includes:

  • Large enterprises
  • Small and medium-sized enterprises




Industry verticals adopting social media analytics include:

  • Media and entertainment
  • Manufacturing
  • Healthcare and life sciences
  • Government and defense
  • Energy and utilities
  • Banking, financial services, and insurance (BFSI)
  • Retail and ecommerce
  • Telecommunications and it
  • Transportation and logistics
  • Travel and hospitality
  • Other industry verticals













The report scope is widely categorized on the basis of its segments such ascomponent, application, analytics type, deployment model, organization size and industry vertical. Moreover, the market revenue estimates and forecast includesonly social media analytics. However, the report scope excludes analytics of conventional websites.

Geographically, the global social media analytics market report has been segmented in:

  • North America (U.S. & Canada)
  • Asia Pacific (China, India, Japan, RoAPAC)
  • Europe (UK, France, Germany, RoE)
  • Rest of World






North America accounted for the largest market share in terms of revenue for the social media analytics market in 2016 followed byAsia Pacific and Europe. North America is expected to dominate the market during the forecast period. Its dominance is witnessed due to high adoption of digital technologies among individuals.Increasing adoption of software as a service model platform also impacts North America social media analyticsmarket in a positive manner.However, Asia Pacific is expected to be the fastest growing region in social media analytics market during the forecast period. Highest growth rate in Asia Pacific social media analytics market is witnessed due to high adoption of cloud based services, high internet penetration as well as increasing usage of social media across the region.

Global social media analytics market report covers segmentation analysis ofcomponent, application, analytics type, deployment model, organization size and industry vertical. Customer experience management accounted for the largest market share in terms of revenue in 2016 and is expected to dominate the segment during the forecast period. Its dominance is witnessed due to increasing need of social media measurement to enhance the customer experience. In industry verticals, retail and ecommerceaccounted for the largest market share in terms of revenue in 2016 and is expected to dominate the segment during the forecast period due to increasing popularity of mobile ecommerce and emergence of many ecommerce websites. Cloud deployment model is expected to be the fastest growing segment during the forecast period. Its fastest growth rate is witnessed due to its cost-effectiveness as well as easy availability.

The major market players of the global social media analytics market are:

  • FACEBOOK, INC.
  • MICROSOFT CORPORATION
  • ORACLE CORPORATION
  • SYSOMOS
  • TABLEAU SOFTWARE
  • OTHERS








These companies use various strategies such as merger & acquisition, collaboration, partnership and product launch whereas, partnership and acquisition is the key strategy adopted by the companies in the global social media analytics market.

For example: In 2016, Sysomos entered into a strategic partnership with AEJMC with the intent to improve social analytics usage in academic research. This partnership is expected to increase the market share and dominance of the company by increasing its customer base.

In 2016, Microsoft Corporation acquired LinkedIn in order to improve its social media analytics offering. This acquisition is expected to collaborate cloud based offering of Microsoft with LinkedIn with insights related to usage of social media analytics software and increase its market share by increasing its customer base.

The report covers detailed analysis of companies which comprises overview, SCOT analysis, product portfolio, strategic initiative, strategic analysis, competitive landscape and market share analysis in the global social media analytics market.

Key reasons to buy the report:

  • The report includes market estimation, forecast and analysis during forecast period 2016-2023.
  • Report includes detailed analysis of different segments such as component, application, analytics type, deployment model, organization size and industry vertical.
  • Identify and understand the strength, opportunities, challenges and threat during the forecast period.
  • Covers detailed analysis of Porters 5 force model and other strategic models. Also covers revenues, market share analysis, and competitive landscape analysis of major players of the global social media analytics market.
  • Detailed analysis of various the regulatory policies which are affecting the global social media analytics market during the forecast period.







How are we different from others:

At Occams, we provide an extensive portfolio which is comprehensive market analysis along with the market size, market share, and market segmentations. Our report on the global social media analyticsmarket offers detailed analysis of strategic models such as investment vs. adoption model, see saw analysis and others strategic models. Also, the report contains the detailed analysis of application, adoption scenario and decision support for each segment. The report discusses competitive landscape of the global social media analytics market, with giving extensive SCOT analysis of key companies.

Key findings of the global social media analytics market:

  • Increasing penetration of internet contributes to growth of global social media analytics market during the forecast period.
  • Asia Pacific is expected to be the fastest growing region in social media analytics market during the forecast period.
  • Cloud deployment model is expected to be the fastest growing segment during the forecast period.
  • Partnership and acquisition is the key strategy adopted by the companies in the global social media analytics market during the forecast period. 
1. INTRODUCTION
1.1. EXECUTIVE SUMMARY
1.2. ESTIMATION METHODOLOGY
 
2. MARKET OVERVIEW
2.1. GLOBAL SOCIAL MEDIA ANALYTICS MARKET: EVOLUTION & TRANSITION
2.2. MARKET DEFINITION & SCOPE
2.3. INDUSTRY STRUCTURE
2.4. TOTAL MARKET ANALYSIS
2.4.1. TOP 5 FINDINGS
2.4.2. TOP 5 OPPORTUNITY MARKETS
2.4.3. TOP 5 COMPANIES
2.4.4. TOP 3 COMPETITIVE STRATEGIES
2.5. ESTIMATION ANALYSIS
2.6. STRATEGIC ANALYSIS
2.6.1. INVESTMENT VS. ADOPTION MODEL
2.6.2. 360-DEGREE INDUSTRY ANALYSIS
2.6.3. PORTERS 5 FORCE MODEL
2.6.4. SEE-SAW ANALYSIS
2.6.5. CONSUMER ANALYSIS AND KEY BUYING CRITERIA
2.7. COMPETITIVE ANALYSIS
2.7.1. KEY STRATEGIES & ANALYSIS
2.7.2. MARKET SHARE ANALYSIS & TOP COMPANY ANALYSIS
2.8. STRATEGIC RECOMMENDATIONS & KEY CONCLUSIONS
2.8.1. INVESTMENT OPPORTUNITIES BY REGIONS
2.8.2. OPPORTUNITIES IN EMERGING APPLICATIONS
2.8.3. INVESTMENT OPPORTUNITY IN FASTEST GROWING SEGMENT
 
3. MARKET DETERMINANTS 
3.1. MARKET DRIVERS
3.1.1. INCREASING NUMBER OF SOCIAL MEDIA USERS
3.1.2. GROWTH IN ANALYTICS
3.1.3. HIGH ADOPTION OF DIGITAL TECHNOLOGIES
3.1.4. INCREASING INTERNET PENETRATION
3.2. MARKET RESTRAINTS
3.2.1. COMPLEXITIES IN ANALYTICAL WORKFLOW
3.2.2. HIGH CONCERNS REGARDING PRIVACY AND SECURITY  
3.3. MARKET OPPORTUNITIES
3.3.1. INCREASING CLOUD ADOPTION TRENDS
3.3.2. VOLUMINOUS DATA GENERATION THROUGH SOCIAL MEDIA PLATFORMS
3.4.   MARKET CHALLENGES 
3.4.1. LACK OF SINGLE SOLUTION TO MANAGE INCREASING UNSTRUCTURED DATA
3.4.2. LACK OF STANDARD MEASURES FOR SOCIAL MEDIA ANALYTICS
 
4. MARKET SEGMENTATION 
4.1. GLOBAL SOCIAL MEDIA ANALYTICS  MARKET BY COMPONENT
4.1.1. MARKET DEFINITION AND SCOPE
4.1.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
4.1.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
4.1.4. OPPORTUNITY MATRIX
4.1.5. MARKET SEGMENTATION 
4.1.5.1. GLOBALSOFTWARE MARKET 
4.1.5.1.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.1.5.1.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.1.5.1.3. KEY PLAYERS & KEY PRODUCTS 
4.1.5.1.4. KEY CONCLUSIONS
4.1.5.2. GLOBAL SERVICES MARKET 
4.1.5.2.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.1.5.2.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.1.5.2.3. KEY PLAYERS & KEY PRODUCTS 
4.1.5.2.4. KEY CONCLUSIONS
4.1.5.2.5. MARKET SUB-SEGMENTS
4.1.5.2.5.1. MANAGED SERVICES
4.1.5.2.5.2. PROFESSIONAL SERVICES
4.2. GLOBAL SOCIAL MEDIA ANALYTICS  MARKET BY APPLICATION
4.2.1. MARKET DEFINITION AND SCOPE
4.2.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
4.2.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
4.2.4. OPPORTUNITY MATRIX
4.2.5. MARKET SEGMENTATION 
4.2.5.1. GLOBAL CUSTOMER EXPERIENCE MANAGEMENT MARKET 
4.2.5.1.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.2.5.1.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.2.5.1.3. KEY PLAYERS & KEY PRODUCTS 
4.2.5.1.4. KEY CONCLUSIONS
4.2.5.2. GLOBALCOMPETITIVE INTELLIGENCE MARKET 
4.2.5.2.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.2.5.2.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.2.5.2.3. KEY PLAYERS & KEY PRODUCTS 
4.2.5.2.4. KEY CONCLUSIONS
4.2.5.3. GLOBAL PUBLIC SAFETY AND LAW ENFORCEMENTMARKET 
4.2.5.3.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.2.5.3.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.2.5.3.3. KEY PLAYERS & KEY PRODUCTS 
4.2.5.3.4. KEY CONCLUSIONS
4.2.5.4. GLOBALRISK MANAGEMENT AND FRAUD DETECTIONMARKET 
4.2.5.4.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.2.5.4.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.2.5.4.3. KEY PLAYERS & KEY PRODUCTS 
4.2.5.4.4. KEY CONCLUSIONS
4.2.5.5. GLOBAL SALES AND MARKETING MANAGEMENTMARKET 
4.2.5.5.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.2.5.5.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.2.5.5.3. KEY PLAYERS & KEY PRODUCTS 
4.2.5.5.4. KEY CONCLUSIONS
4.2.5.6. GLOBAL OTHER APPLICATIONS MARKET 
4.2.5.6.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.2.5.6.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.2.5.6.3. KEY PLAYERS & KEY PRODUCTS 
4.2.5.6.4. KEY CONCLUSIONS
4.3. GLOBAL SOCIAL MEDIA ANALYTICS  MARKET BY ANALYTICS TYPE
4.3.1. MARKET DEFINITION AND SCOPE
4.3.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
4.3.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
4.3.4. OPPORTUNITY MATRIX
4.3.5. MARKET SEGMENTATION 
4.3.5.1. GLOBAL DESCRIPTIVE ANALYTICSMARKET 
4.3.5.1.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.3.5.1.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.3.5.1.3. KEY PLAYERS & KEY PRODUCTS 
4.3.5.1.4. KEY CONCLUSIONS
4.3.5.2. GLOBALDIAGNOSTIC ANALYTICS MARKET 
4.3.5.2.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.3.5.2.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.3.5.2.3. KEY PLAYERS & KEY PRODUCTS 
4.3.5.2.4. KEY CONCLUSIONS
4.3.5.3. GLOBAL PREDICTIVE ANALYTICSMARKET 
4.3.5.3.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.3.5.3.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.3.5.3.3. KEY PLAYERS & KEY PRODUCTS 
4.3.5.3.4. KEY CONCLUSIONS
4.3.5.4. GLOBALPRESCRIPTIVE ANALYTICS MARKET 
4.3.5.4.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.3.5.4.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.3.5.4.3. KEY PLAYERS & KEY PRODUCTS 
4.3.5.4.4. KEY CONCLUSIONS
4.4. GLOBAL SOCIAL MEDIA ANALYTICS  MARKET BY DEPLOYMENT MODEL
4.4.1. MARKET DEFINITION AND SCOPE
4.4.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
4.4.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
4.4.4. OPPORTUNITY MATRIX
4.4.5. MARKET SEGMENTATION 
4.4.5.1. GLOBAL CLOUDMARKET 
4.4.5.1.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.4.5.1.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.4.5.1.3. KEY PLAYERS & KEY PRODUCTS 
4.4.5.1.4. KEY CONCLUSIONS
4.4.5.2. GLOBALON-PREMISESMARKET 
4.4.5.2.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.4.5.2.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.4.5.2.3. KEY PLAYERS & KEY PRODUCTS 
4.4.5.2.4. KEY CONCLUSIONS
4.5. GLOBAL SOCIAL MEDIA ANALYTICS  MARKET BY ORGANIZATION SIZE 
4.5.1. MARKET DEFINITION AND SCOPE
4.5.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
4.5.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
4.5.4. OPPORTUNITY MATRIX
4.5.5. MARKET SEGMENTATION 
4.5.5.1. GLOBAL LARGE ENTERPRISESMARKET 
4.5.5.1.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.5.5.1.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.5.5.1.3. KEY PLAYERS & KEY PRODUCTS 
4.5.5.1.4. KEY CONCLUSIONS
4.5.5.2. GLOBAL SMALL AND MEDIUM-SIZED ENTERPRISES MARKET 
4.5.5.2.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.5.5.2.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.5.5.2.3. KEY PLAYERS & KEY PRODUCTS 
4.5.5.2.4. KEY CONCLUSIONS
4.6. GLOBAL SOCIAL MEDIA ANALYTICS  MARKET BY INDUSTRY VERTICAL 
4.6.1. MARKET DEFINITION AND SCOPE
4.6.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
4.6.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
4.6.4. OPPORTUNITY MATRIX
4.6.4.1.1. MARKET SEGMENTATION
4.6.4.1. GLOBAL BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) MARKET 
4.6.4.1.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.6.4.1.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.6.4.1.3. KEY PLAYERS & KEY PRODUCTS 
4.6.4.1.4. KEY CONCLUSIONS
4.6.4.2. GLOBALENERGY AND UTILITIES MARKET 
4.6.4.2.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.6.4.2.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.6.4.2.3. KEY PLAYERS & KEY PRODUCTS 
4.6.4.2.4. KEY CONCLUSIONS
4.6.4.3. GLOBAL GOVERNMENT AND DEFENSE MARKET 
4.6.4.3.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.6.4.3.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.6.4.3.3. KEY PLAYERS & KEY PRODUCTS 
4.6.4.3.4. KEY CONCLUSIONS
4.6.4.4. GLOBAL HEALTHCARE AND LIFE SCIENCES MARKET 
4.6.4.4.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.6.4.4.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.6.4.4.3. KEY PLAYERS & KEY PRODUCTS 
4.6.4.4.4. KEY CONCLUSIONS
4.6.4.5. GLOBAL MANUFACTURING MARKET 
4.6.4.5.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.6.4.5.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.6.4.5.3. KEY PLAYERS & KEY PRODUCTS 
4.6.4.5.4. KEY CONCLUSIONS
4.6.4.6. GLOBAL MEDIA AND ENTERTAINMENT MARKET 
4.6.4.6.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.6.4.6.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.6.4.6.3. KEY PLAYERS & KEY PRODUCTS 
4.6.4.6.4. KEY CONCLUSIONS
4.6.4.7. GLOBAL RETAIL AND ECOMMERCE MARKET 
4.6.4.7.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.6.4.7.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.6.4.7.3. KEY PLAYERS & KEY PRODUCTS 
4.6.4.7.4. KEY CONCLUSIONS
4.6.4.8. GLOBAL TELECOMMUNICATIONS AND IT MARKET 
4.6.4.8.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.6.4.8.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.6.4.8.3. KEY PLAYERS & KEY PRODUCTS 
4.6.4.8.4. KEY CONCLUSIONS
4.6.4.9. GLOBALTRANSPORTATION AND LOGISTICS MARKET 
4.6.4.9.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.6.4.9.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.6.4.9.3. KEY PLAYERS & KEY PRODUCTS 
4.6.4.9.4. KEY CONCLUSIONS
4.6.4.10. GLOBAL TRAVEL AND HOSPITALITY MARKET 
4.6.4.10.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.6.4.10.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.6.4.10.3. KEY PLAYERS & KEY PRODUCTS 
4.6.4.10.4. KEY CONCLUSIONS
4.6.4.11. GLOBAL OTHER INDUSTRY VERTICALSMARKET 
4.6.4.11.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.6.4.11.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.6.4.11.3. KEY PLAYERS & KEY PRODUCTS 
4.6.4.11.4. KEY CONCLUSIONS
 
5. COMPETITIVE LANDSCAPE
5.6. KEY STRATEGIES
5.6.4. LIST OF MERGERS AND ACQUISITIONS
5.6.5. LIST OF JOINT VENTURES
5.6.6. LIST OF PRODUCT LAUNCHES
5.6.7. LIST OF PARTNERSHIPS
 
6. GEOGRAPHIC ANALYSIS
6.6. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
6.7. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
6.8. OPPORTUNITY MATRIX
6.9. GLOBAL SOCIAL MEDIA ANALYTICS MARKET BY REGION 2014-2023 ($ MILLION)
6.9.4. NORTH AMERICA
6.9.4.1. INDUSTRY ANALYSIS 2014-2023 ($ MILLION)
6.9.4.2. TOP COUNTRY ANALYSIS
6.9.4.2.1. U.S. 
6.9.4.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.9.4.2.1.2. KEY PLAYERS & KEY PRODUCTS
6.9.4.2.1.3. KEY CONCLUSIONS
6.9.4.2.2. CANADA
6.9.4.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.9.4.2.2.2. KEY PLAYERS & KEY PRODUCTS
6.9.4.2.2.3. KEY CONCLUSIONS
6.9.5. EUROPE
6.9.5.1. INDUSTRY ANALYSIS 2014-2023 ($ MILLION)
6.9.5.2. TOP COUNTRY ANALYSIS
6.9.5.2.1. UK
6.9.5.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.9.5.2.1.2. KEY PLAYERS & KEY PRODUCTS
6.9.5.2.1.3. KEY CONCLUSIONS
6.9.5.2.2. FRANCE
6.9.5.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.9.5.2.2.2. KEY PLAYERS & KEY PRODUCTS
6.9.5.2.2.3. KEY CONCLUSIONS
6.9.5.2.3. GERMANY
6.9.5.2.3.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.9.5.2.3.2. KEY PLAYERS & KEY PRODUCTS
6.9.5.2.3.3. KEY CONCLUSIONS
6.9.5.2.4. SPAIN
6.9.5.2.4.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.9.5.2.4.2. KEY PLAYERS & KEY PRODUCTS
6.9.5.2.4.3. KEY CONCLUSIONS
6.9.5.2.5. REST OF EUROPE
6.9.5.2.5.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.9.5.2.5.2. KEY  PLAYERS & KEY PRODUCTS
6.9.5.2.5.3. KEY CONCLUSIONS
6.9.6. ASIA PACIFIC
6.9.6.1. INDUSTRY ANALYSIS 2014-2023 ($ MILLION)
6.9.6.2. TOP COUNTRY ANALYSIS
6.9.6.2.1. CHINA
6.9.6.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.9.6.2.1.2. KEY PLAYERS & KEY PRODUCTS
6.9.6.2.1.3. KEY CONCLUSIONS
6.9.6.2.2. INDIA
6.9.6.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.9.6.2.2.2. KEY PLAYERS & KEY PRODUCTS
6.9.6.2.2.3. KEY CONCLUSIONS
6.9.6.2.3. JAPAN
6.9.6.2.3.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.9.6.2.3.2. KEY PLAYERS & KEY PRODUCTS
6.9.6.2.3.3. KEY CONCLUSIONS
6.9.6.2.4. AUSTRALIA
6.9.6.2.4.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.9.6.2.4.2. KEY  PLAYERS & KEY PRODUCTS
6.9.6.2.4.3. KEY CONCLUSIONS
6.9.6.2.5. REST OF ASIA PACIFIC
6.9.6.2.5.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.9.6.2.5.2. KEY  PLAYERS & KEY PRODUCTS
6.9.6.2.5.3. KEY CONCLUSIONS
6.9.7. ROW
6.9.7.1. INDUSTRY ANALYSIS 2014-2023 ($ MILLION)
6.9.7.2. TOP COUNTRY ANALYSIS
6.9.7.2.1. LATIN AMERICA
6.9.7.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.9.7.2.1.2. KEY PLAYERS & KEY PRODUCTS
6.9.7.2.1.3. KEY CONCLUSIONS
6.9.7.2.2. MIDDLE EAST & AFRICA 
6.9.7.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.9.7.2.2.2. KEY PLAYERS & KEY PRODUCTS
6.9.7.2.2.3. KEY CONCLUSIONS
 
7. COMPANY PROFILES
7.1. ADOBE SYSTEMS, INC. (U.S.)
7.1.4. OVERVIEW
7.1.5. PRODUCT PORTFOLIO
7.1.6. STRATEGIC INITIATIVES 
7.1.7. SCOT ANALYSIS 
7.1.8. STRATEGIC ANALYSIS
7.2. CRIMSON HEXAGON (U.S.)
7.2.4. OVERVIEW
7.2.5. PRODUCT PORTFOLIO
7.2.6. STRATEGIC INITIATIVES 
7.2.7. SCOT ANALYSIS
7.2.8. STRATEGIC ANALYSIS
7.3. FACEBOOK, INC. (U.S.)
7.3.4. OVERVIEW
7.3.5. PRODUCT PORTFOLIO
7.3.6. STRATEGIC INITIATIVES 
7.3.7. SCOT ANALYSIS
7.3.8. STRATEGIC ANALYSIS
7.4. HOOTSUITE MEDIA, INC. (CANADA)
7.4.4. OVERVIEW
7.4.5. PRODUCT PORTFOLIO
7.4.6. STRATEGIC INITIATIVES 
7.4.7. SCOT ANALYSIS
7.4.8. STRATEGIC ANALYSIS
7.5. IBM CORPORATION (U.S.)
7.5.4. OVERVIEW
7.5.5. PRODUCT PORTFOLIO
7.5.6. STRATEGIC INITIATIVES 
7.5.7. SCOT ANALYSIS 
7.5.8. STRATEGIC ANALYSIS
7.6. MICROSOFT CORPORATION (U.S.)
7.6.4. OVERVIEW
7.6.5. PRODUCT PORTFOLIO
7.6.6. STRATEGIC INITIATIVES 
7.6.7. SCOT ANALYSIS
7.6.8. STRATEGIC ANALYSIS
7.7. NETBASE SOLUTIONS, INC. (U.S.)
7.7.4. OVERVIEW
7.7.5. PRODUCT PORTFOLIO
7.7.6. STRATEGIC INITIATIVES 
7.7.7. SCOT ANALYSIS
7.7.8. STRATEGIC ANALYSIS
7.8. NEXTEL COMMUNICATIONS (U.S.)
7.8.4. OVERVIEW
7.8.5. PRODUCT PORTFOLIO
7.8.6. STRATEGIC INITIATIVES 
7.8.7. SCOT ANALYSIS
7.8.8. STRATEGIC ANALYSIS
7.9. ORACLE CORPORATION (U.S.)
7.9.4. OVERVIEW
7.9.5. PRODUCT PORTFOLIO
7.9.6. STRATEGIC INITIATIVES 
7.9.7. SCOT ANALYSIS
7.9.8. STRATEGIC ANALYSIS
7.10. SAP SE (GERMANY)
7.10.4. OVERVIEW
7.10.5. PRODUCT PORTFOLIO
7.10.6. STRATEGIC INITIATIVES 
7.10.7. SCOT ANALYSIS
7.10.8. STRATEGIC ANALYSIS
7.11. SAS INSTITUTE (U.S.)
7.11.4. OVERVIEW
7.11.5. PRODUCT PORTFOLIO
7.11.6. STRATEGIC INITIATIVES 
7.11.7. SCOT ANALYSIS
7.11.8. STRATEGIC ANALYSIS
7.12. SPRINT CORPORATION (U.S.)
7.12.4. OVERVIEW
7.12.5. PRODUCT PORTFOLIO
7.12.6. STRATEGIC INITIATIVES 
7.12.7. SCOT ANALYSIS
7.12.8. STRATEGIC ANALYSIS
7.13. SYSOMOS (CANADA)
7.13.4. OVERVIEW
7.13.5. PRODUCT PORTFOLIO
7.13.6. STRATEGIC INITIATIVES 
7.13.7. SCOT ANALYSIS
7.13.8. STRATEGIC ANALYSIS
7.14. TABLEAU SOFTWARE (U.S.)
7.14.4. OVERVIEW
7.14.5. PRODUCT PORTFOLIO
7.14.6. STRATEGIC INITIATIVES 
7.14.7. SCOT ANALYSIS
7.14.8. STRATEGIC ANALYSIS
7.15. TWITTER INC. (U.S.)
7.15.4. OVERVIEW
7.15.5. PRODUCT PORTFOLIO
7.15.6. STRATEGIC INITIATIVES 
7.15.7. SCOT ANALYSIS
7.15.8. STRATEGIC ANALYSIS
 
LIST OF TABLES
1. GLOBAL SOCIAL MEDIA ANALYTICS  MARKET BY COMPONENT 2014-2023 ($ MILLION)
2. GLOBAL SOFTWARE MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
3. GLOBAL SERVICES MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
4. GLOBAL SOCIAL MEDIA ANALYTICS  MARKET BY SERVICES 2014-2023 ($ MILLION)
5. GLOBAL SOCIAL MEDIA ANALYTICS  MARKET BY APPLICATION 2014-2023 ($ MILLION)
6. GLOBAL CUSTOMER EXPERIENCE MANAGEMENT MARKET  BY GEOGRAPHY 2014-2023 ($ MILLION)
7. GLOBAL COMPETITIVE INTELLIGENCE MARKET  BY GEOGRAPHY 2014-2023 ($ MILLION)
8. GLOBAL PUBLIC SAFETY AND LAW ENFORCEMENT MARKET  BY GEOGRAPHY 2014-2023 ($ MILLION)
9. GLOBAL RISK MANAGEMENT AND FRAUD DETECTION MARKET  BY GEOGRAPHY 2014-2023 ($ MILLION)
10. GLOBAL SALES AND MARKETING MANAGEMENT MARKET  BY GEOGRAPHY 2014-2023 ($ MILLION)
11. GLOBAL OTHER APPLICATIONS MARKET  BY GEOGRAPHY 2014-2023 ($ MILLION)
12. GLOBAL SOCIAL MEDIA ANALYTICSMARKET BY ANALYTICS TYPE 2014-2023 ($ MILLION)
13. GLOBALDESCRIPTIVE ANALYTICS MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
14. GLOBAL DIAGNOSTIC ANALYTICS MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
15. GLOBAL PREDICTIVE ANALYTICS MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
16. GLOBAL PRESCRIPTIVE ANALYTICS MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
17. GLOBAL SOCIAL MEDIA ANALYTICS  MARKET BY DEPLOYMENT MODEL  2014-2023 ($ MILLION)
18. GLOBAL CLOUD MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
19. GLOBAL ON-PREMISES MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
20. GLOBAL SOCIAL MEDIA ANALYTICS  MARKET BY ORGANIZATION SIZE 2014-2023 ($ MILLION)
21. GLOBAL LARGE ENTERPRISES MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
22. GLOBAL SMALL AND MEDIUM-SIZED ENTERPRISES MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
23. GLOBAL SOCIAL MEDIA ANALYTICS  MARKET BY INDUSTRY VERTICAL 2014-2023 ($ MILLION)
24. GLOBAL BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
25. GLOBAL ENERGY AND UTILITIES MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
26. GLOBAL GOVERNMENT AND DEFENSE MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
27. GLOBAL HEALTHCARE AND LIFE SCIENCES MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
28. GLOBAL MANUFACTURING MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
29. GLOBAL MEDIA AND ENTERTAINMENT MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
30. GLOBAL RETAIL AND E-COMMERCE MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
31. GLOBAL TELECOMMUNICATIONS AND IT MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
32. GLOBAL TRANSPORTATION AND LOGISTICS  MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
33. GLOBAL TRAVEL AND HOSPITALITY MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
34. GLOBAL OTHER INDUSTRY VERTICALSMARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
35. NORTH AMERICA SOCIAL MEDIA ANALYTICS  MARKET 2014-2023 ($ MILLION)
36. EUROPE SOCIAL MEDIA ANALYTICS   MARKET 2014-2023 ($ MILLION)
37. ASIA PACIFIC SOCIAL MEDIA ANALYTICS  MARKET 2014-2023 ($ MILLION)
38. REST OF THE WORLD SOCIAL MEDIA ANALYTICS  MARKET 2014-2023 ($ MILLION)
 
LIST OF FIGURES
1. GLOBAL SOFTWARE MARKET 2014-2023 ($ MILLION)
2. GLOBAL SERVICES MARKET 2014-2023 ($ MILLION)
3. GLOBAL MANAGED SERVICESMARKET 2014-2023 ($ MILLION)
4. GLOBAL PROFESSIONAL SERVICESMARKET 2014-2023 ($ MILLION)
5. GLOBAL CUSTOMER EXPERIENCE MANAGEMENT MARKET  2014-2023 ($ MILLION)
6. GLOBAL COMPETITIVE INTELLIGENCE MARKET  2014-2023 ($ MILLION)
7. GLOBAL PUBLIC SAFETY AND LAW ENFORCEMENT MARKET  2014-2023 ($ MILLION)
8. GLOBAL RISK MANAGEMENT AND FRAUD DETECTION MARKET  2014-2023 ($ MILLION)
9. GLOBAL SALES AND MARKETING MANAGEMENT MARKET  2014-2023 ($ MILLION)
10. GLOBAL OTHER APPLICATIONS MARKET  2014-2023 ($ MILLION)
11. GLOBALDESCRIPTIVE ANALYTICS MARKET  2014-2023 ($ MILLION)
12. GLOBAL DIAGNOSTIC ANALYTICS MARKET 2014-2023 ($ MILLION)
13. GLOBAL PREDICTIVE ANALYTICS MARKET 2014-2023 ($ MILLION)
14. GLOBAL PRESCRIPTIVE ANALYTICS MARKET 2014-2023 ($ MILLION)
15. GLOBAL CLOUD MARKET 2014-2023 ($ MILLION)
16. GLOBAL ON-PREMISES MARKET 2014-2023 ($ MILLION)
17. GLOBAL LARGE ENTERPRISES MARKET 2014-2023 ($ MILLION)
18. GLOBAL SMALL AND MEDIUM-SIZED ENTERPRISES MARKET 2014-2023 ($ MILLION)
19. GLOBAL BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)MARKET 2014-2023 ($ MILLION)
20. GLOBAL ENERGY AND UTILITIES MARKET 2014-2023 ($ MILLION)
21. GLOBAL GOVERNMENT AND DEFENSE MARKET 2014-2023 ($ MILLION)
22. GLOBAL HEALTHCARE AND LIFE SCIENCES MARKET 2014-2023 ($ MILLION)
23. GLOBAL MANUFACTURING MARKET 2014-2023 ($ MILLION)
24. GLOBAL MEDIA AND ENTERTAINMENT MARKET 2014-2023 ($ MILLION)
25. GLOBAL RETAIL AND ECOMMERCE MARKET 2014-2023 ($ MILLION)
26. GLOBAL TELECOMMUNICATIONS AND IT MARKET 2014-2023 ($ MILLION)
27. GLOBAL TRANSPORTATION AND LOGISTICS  MARKET 2014-2023 ($ MILLION)
28. GLOBAL TRAVEL AND HOSPITALITY MARKET 2014-2023 ($ MILLION)
29. GLOBAL OTHER INDUSTRY VERTICALSMARKET 2014-2023 ($ MILLION)
30. UNITED STATES (U.S.) SOCIAL MEDIA ANALYTICS MARKET 2014-2023 ($ MILLION)
31. CANADA SOCIAL MEDIA ANALYTICS MARKET 2014-2023 ($ MILLION)
32. UNITED KINGDOM (UK) SOCIAL MEDIA ANALYTICS  MARKET 2014-2023 ($ MILLION)
33. FRANCE SOCIAL MEDIA ANALYTICS MARKET 2014-2023 ($ MILLION)
34. GERMANY SOCIAL MEDIA ANALYTICS MARKET 2014-2023 ($ MILLION)
35. SPAIN SOCIAL MEDIA ANALYTICS MARKET 2014-2023 ($ MILLION)
36. ROE SOCIAL MEDIA ANALYTICS MARKET 2014-2023 ($ MILLION)
37. INDIA SOCIAL MEDIA ANALYTICS MARKET 2014-2023 ($ MILLION)
38. CHINA SOCIAL MEDIA ANALYTICS MARKET 2014-2023 ($ MILLION)
39. JAPAN SOCIAL MEDIA ANALYTICS MARKET 2014-2023 ($ MILLION)
40. AUSTRALIA SOCIAL MEDIA ANALYTICS MARKET 2014-2023 ($ MILLION)
41. ROAPAC SOCIAL MEDIA ANALYTICS MARKET 2014-2023 ($ MILLION)
42. LATIN AMERICA SOCIAL MEDIA ANALYTICS MARKET 2014-2023 ($ MILLION)
43. MENA SOCIAL MEDIA ANALYTICS MARKET 2014-2023 ($ MILLION)
 

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