Global transparent display market is estimated to grow with healthier CAGR during the forecast period 2016 –2023. The primary trend of the transparent display market is the growing demand for the transparent display such as OLED, PMOLED, augmented transparent displays, roll-able transparent displays. In 2016, Apple has been granted patent for transparent augmented reality phone. According to the company next generation iPhone will have displays that can be starched from one edge to another edge. In 2017, Royole a Shenzhen based company who in manufacturing of roll-able display and transparent sensors that are being used in transparent displays. The Company has invested around $1.45 billion in 2017 for expanding the production base of the company. Hence, the growing technological development in transparent displays is expected to change transparent display market in next 5 years. Furthermore, the increasing demand from virtual reality is also adding towards the growth of the market. According to Harvard Business Review (hbr.org), in 2015, around $658 million has been raised in equity financing by start-ups in virtual reality augmented reality. Furthermore, it is estimated that the total investment in virtual reality and augmented reality will reach to around $30 billion by the end of 2020. The growing use of augmented reality and virtual reality in gaming industry is adding growth in the global market. As per fortune (interactive data) It is calculated that as of 2016, there are about 1.4 billion active VR users are existing across the globe which is estimated to reach to about 1.8 billion by the end of 2018. Hence, the growing number of VR user across the globe is adding towards the growth of the virtual reality across the globe. Hence, the growing virtual reality sector is adding meaningful growth to the global transparent display market.
However, the growing technological advancement such as development of new PMOLED, transparent display (OLED) is expected to add growth to the global transparent display market. On the other hand, limited number of patents and security issue are the key factor that are restricting the growth of the global transparent display market. Furthermore, the global transparent display market sees number of opportunities such as rising disposable income which increases the probability of consumer spending and increasing adoption from end user applications such as automotive, smartphones, industrial application, consumer electronics, etc. are creating gigantic opportunity in the global transparent display market.
The transparent display market is segmented on the basis of technology and application. On the basis of technology, the market is segmented into transparent LCD, transparent OLED, transparent e-paper. Furthermore, the application segment is segmented into transparent mobile displays, military application, retail application, building related application, automotive application and other application.
Geographically, the global transparent display market is divided into Asia Pacific, North America, Europe, Rest of the world (ROW). Asia Pacific market is expected to hold the largest market share in the transparent display market. The large share of Asia Pacific region is mainly attributed by the presence of key players such as Vivo communication technology co. ltd, Samsung electronics, Sony, Panasonic, LG Electronics Inc. and many more. All such companies are developing new technology. For example; in 2015, LG Displays announced that it will invest around $1.64 billion for manufacturing of OLED that can be used in transparent and flexible displays. Thus, the growing development of new technology by key players is adding towards the growth of the Asia Pacific transparent display market. Moreover, the increasing disposable income that increases the probability of consumer spending is creating gigantic opportunity for the Asia Pacific transparent display market. furthermore, North America held significant share in the global transparent display market. Growth in North America transparent display market is mainly attributed by the rising demand from gaming industry. the patent approval of augmented reality transparent phone by Apple Inc. is key factor that might increase the use of transparent display in gaming industry. the growing demand for the virtual reality and augmented reality in gaming industry is attributing towards the growth of the North America transparent display market.
The global transparent display market is influenced by the presence of key players such as Apple Inc.(US), Google Inc. (US), WiseChip Semiconductor Inc. (Europe), LG Electronics Inc. (South Korea), Samsung Electronics (South Korea), Panasonic Corporation (Japan), Microsoft Corporation (US), etc. All such key players are adopting various strategic initiatives such as research and development, investment, expansion, new product launch to gain competitive advantage in the competitive market. In May 2017, WiseChip Semiconductor Inc. a Taiwan based PMOLED display producer and developer has displayed its latest transparent PMOLED display solution in 2017, at Society for Information Display (SID) Display Week; Los Angeles. Company has proclaimed that the display solution is being used in applications such as industrial control devices and medical devices.
