Multichannel analytics refers to the business processes where multiple sets of data from various sources are linked together  to form a conceptual group or cluster. These clusters or groups of data are then analyzed in order to facilitate business intelligence by providing valuable analysis to customers.  The increasing importance of managing the customer relationship and marketing campaigns across various channels is enhancing the market and this is increasing the adoption of multichannel analytics, globally.  It has been estimated that global multichannel analytics market will generate a revenue more than $12 billion during the forecast period, with a CAGR of 24%. Factors driving the global multichannel analytics market includes:

• Increasing demand for multichannel marketing for customer engagement
• Increasing social media analytics
• High number of applications such as advertising management, CRM etc.

The global multichannel analytics market, due to the rise in social media consumers and increase in online sales of goods is escalating rapidly. However, high investment requirement for multichannel marketing and lack of adept professionals are hindering the market growth.

Collecting information from various sources such as radio, television, internet, print, etc. and clubbing them into one software allows comprehensive analysis and reporting. It allows organizations to analyze what customers prefer and why they buy particular products. Since customers utilize multiple key points before finally buying the product, it is difficult to analyze the trend without multiple channel analytics.

The multichannel analytics collects various data and associates it with valuable analysis. The multichannel solutions allow the organizations in determining organization strategies to gain competitive advantage. The technological advancements aid the organizations to understand where the clients are and how to reach them.  Multi-channel solutions functions are a link between the vendors and customers. The factors that drive the demand for multichannel analytics market are increasing demand of multichannel marketing for customer engagement, high number of applications such as advertising management, CRM etc., growing social media analytics market and growth of e-commerce industry. E-commerce sales generated more than $300 billion in the United States in 2015. In developing countries, Brazil is dominating the e-commerce trend with 81% of the Brazilian consumers willing to purchase from global websites, followed by Indonesia with 78%, Thailand with 75%, China with 68% and Spain with 67%.  The global multichannel analytics market faces IT problems such as reliability issues and a major challenge of low adoption due to lack of awareness.

Source: OBRC Analysis

The global multichannel analytics market is segmented on the basis of application, solution, service, deployment type, end users and organization size. On the basis of application, the global multichannel analytics market is sub-segmented into:

• Campaign management
• Customer retention & acquisition
• Cross-selling & up-selling
• Loyalty & customer experience management
• Sales performance management
• Other applications.

On the basis of solution, the global multichannel analytics market is sub-segmented into:

• Data mining & predictive analytics
• Multidimensional analysis
• Query & reporting
• Visualization
• Other solutions

On the basis of deployment, the global multichannel analytics market is sub segmented into:

• On-demand deployment
• On-premise deployment.

On the basis of service, the global multichannel analytics market is sub-segmented into:

• Professional service
• Support & maintenance service

On the basis of end user, the global multichannel analytics market is sub segmented into:

• Media & entertainment
• Government
• Retail & consumer goods
• Travel & tourism
• Healthcare
• Telecommunication & IT
• Banking, Financial services & Insurance (BFSI)
• Other end users

The revenue for the above application and end-user segments are specific to the multichannel analytics market. However, the total revenue of these application and end users in general has been excluded from the scope of the report. Also, the total market revenue has been calculated by summing up solution, service, and organization size and deployment type segments.

Geographically, the global multichannel analytics market has been segmented into:

• North America (U.S. & Canada)
• Asia Pacific (China, India, Japan, RoAPAC)
• Europe (UK, France, Germany, RoE)
• Rest of World

North America is leading the multichannel analytics market, followed by Europe & Asia Pacific. US is the major user of multichannel analytics. The major reason for the growth of multichannel analytics market in North America is increasing social media analytics. There has been high rise in e-commerce in the US, which is the major reason for the growth of global multichannel analytics market in this region. US online sales accounted for approximately 7.3% of whole retail sales in 2015 as compared to 6.4% in 2014. Online sales in the US reached approximately $335 billion in 2015, and e-commerce held approximately 60.5% of total retail sales growth in 2015. Major market players also contribute to the growth of global multichannel analytics market. The presence of major players such as IBM (U.S.), Oracle Corporation (U.S.), Adobe systems (U.S.) etc. in North America creates the scope for innovations and opportunities for product launch. Lack of adept professionals and increasing need for engineers in U.S. can restrict the market growth in the region. Most of the developed countries such as US, UK etc. is facing problem of skilled professional which is expected to restrict the US market growth.

Asia Pacific is the fastest growing region of global multichannel analytics market due to rise in online purchasing in the region coupled with increasing social media consumers. These analytic solutions record consumers’ field of interest through monitoring channels such as online advertising, direct purchase, micro sites, website, call center, mobile, social media, email, search, and blogs and display the results in reports for the top management use accordingly.

The application segment of global multichannel analytics market is further sub-segmented into campaign management, customer retention & acquisition, cross-selling & up-selling, loyalty & customer experience management, sales performance management and other applications. Loyalty & customer experience segment held the major share in the application segment in 2015 due to increasing focus of companies on providing better customer satisfaction and balancing the demand. The solution segment of the market is further sub-segmented into data mining & predictive analytics, multidimensional analysis, query & reporting, visualization and other solutions. Service segment is further sub-segmented into professional service and support & maintenance service. Deployment type is further sub-segmented into on-demand deployment and on-premise deployment. End user segment is further sub-segmented into media & entertainment, government, retail & consumer goods, travel & tourism, healthcare, telecommunication & IT, Banking, Financial services & Insurance (BFSI) and other end users.

The major market players of the global multichannel analytics market are:

• ADOBE SYSTEMS
• ANGOSS PREDICTIVE ANALYTICS
• GOOGLE INC.
• IBM
• HP AUTONOMY
• ORACLE CORPORATION
• SAP
• SAS

Detailed analysis of these companies provided in this report comprises overview, SCOT analysis, product portfolio, strategic initiative and strategic analysis.

These companies using various strategies such as merger & acquisition, collaboration, partnership and product launching. For instance: On April 2015, IBM acquired Explorys, a healthcare intelligence cloud firm that has established one of the major clinical data sets across the globe, representing over 50 million lives, to enhance cognitive visions for health and wellness. This acquisition strengthens IBM’s leadership place in cloud computing and healthcare analytics.

Why to buy the report:

This report will:

• Provide you the business strategies adopted by market players such as acquisitions, as on April 2015, IBM acquired Explorys to enhance cognitive visions for health and wellness
• Provide in detail the different segments such as deployment, end-users, application, service, solution etc., which affect the global multichannel analytics market.
• Provide you the patent analysis of global multichannel analytics market.
• Identify and understand the strength, opportunities, challenges and threat of the multichannel analytics market.
• Provide revenues of major players of the market such as Adobe system, IBM, etc.
• Provide you the various regulatory policies which affect the global multichannel analytics market.

How we are different from others:

At Occams we provide an extensive portfolio which is comprehensive market analysis along with the market size, market share, and market segmentations. Our report on global multichannel analytics market offers the longest chain of market segmentation covering major market segmentation based on solution and service segment. The report tracks the major market trends in the global multichannel analytics market such as growing importance of managing the customer relationship and marketing campaigns across various channels and so on.  For each market segments covered in global multichannel analytics market report, we provide opportunity matrix, and DROC analysis, that enable the clear growth assessment across each market segment. The report discusses competitive landscape of the smart security industry, with giving extensive strategy analysis of more than 15 companies. Moreover, the report discusses various models such as 360 degree analysis, See Saw analysis, and Porter five force model and so on. For the high level analysis in the report we provide a comparative analysis of historic and current year data. 

Key findings of the global multichannel analytics market.

• North America is leading the multichannel analytics market .
• Acquisition is the key strategy adopted by various market players of global multichannel analytics market.
• Support & maintenance service is the major segment of service segment.

1.       INTRODUCTION

1.1. EXECUTIVE SUMMARY

1.2. ESTIMATION METHODOLOGY

2.       MARKET OVERVIEW

2.1. GLOBAL MULTI CHANNEL ANALYTICS MARKET : EVOLUTION & TRANSITION

2.2. MARKET DEFINITION & SCOPE

2.3. INDUSTRY STRUCTURE

2.4. TOTAL MARKET ANALYSIS

2.4.1.        TOP 5 FINDINGS

2.4.2.        TOP 5 OPPORTUNITY MARKETS

2.4.3.        TOP 5 COMPANIES

2.4.4.        TOP 3 COMPETITIVE STRATEGIES

2.5. ESTIMATION ANALYSIS

2.6. STRATEGIC ANALYSIS

2.6.1.        INVESTMENT VS. ADOPTION MODEL

2.6.2.        360-DEGREE INDUSTRY ANALYSIS

2.6.3.        PORTERS 5 FORCE MODEL

2.6.4.        SEE-SAW ANALYSIS

2.6.5.        CONSUMER ANALYSIS AND KEY BUYING CRITERIA

2.7. COMPETITIVE ANALYSIS

2.7.1.        KEY STRATEGIES & ANALYSIS

2.7.2.        MARKET SHARE ANALYSIS & TOP COMPANY ANALYSIS

2.8. STRATEGIC RECOMMENDATIONS & KEY CONCLUSIONS

2.8.1.        INVESTMENT OPPORTUNITIES BY REGIONS

2.8.2.        OPPORTUNITIES IN EMERGING APPLICATIONS

2.8.3.        INVESTMENT OPPORTUNITY IN FASTEST GROWING SEGMENT

3.       MARKET DETERMINANTS

3.1. MARKET DRIVERS

3.1.1.        MARKET DRIVERS& MARKET IMPACT

3.1.2.        GROWING DEMAND OF MULTICHANNEL MARKETING FOR CUSTOMER ENGAGEMENT

3.1.3.        HIGH NUMBER OF APPLICATIONS SUCH AS ADVERTISING MANAGEMENT, CRM ETC.

3.1.4.         GROWING SOCIAL MEDIA ANALYTICS MARKET

3.1.5.        GROWTH OF E-COMMERCE INDUSTRY

3.2. MARKET RESTRAINTS

3.2.1.        LACK OF SKILLED PROFESSIONALS

3.2.2.        HIGH INVESTMENT REQUIREMENT FOR MULTICHANNEL MARKETING

3.3. MARKET OPPORTUNITIES

3.3.1.        GROWTH IN ONLINE SALES OF CONSUMER GOODS AROUND THE WORLD.

3.3.2.        GROWING SOCIAL MEDIA CONSUMERS

3.4.   MARKET CHALLENGES

3.4.1.        IT PROBLEMS SUCH AS RELIABILITY ETC.

3.4.2.        LOW ADOPTION DUE TO LACK OF KNOWLEDGE

4.      GLOBAL MULTI CHANNEL ANALYTICS MARKET BY PROVIDER

4.1. MARKET DEFINITION AND SCOPE

4.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY

4.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS

4.4.  OPPORTUNITY MATRIX

4.5. MARKET SEGMENTATION

4.5.1.      GLOBAL CAMPAIGN MANAGEMENT MARKET

4.5.1.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

4.5.1.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

4.5.1.3.  KEY PLAYERS & KEY PRODUCTS

4.5.1.4.  KEY CONCLUSIONS

4.5.2.      GLOBAL CUSTOMER RETENTION & ACQUISITION MARKET

4.5.2.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

4.5.2.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

4.5.2.3.  KEY PLAYERS & KEY PRODUCTS

4.5.2.4.  KEY CONCLUSIONS

4.5.3.      GLOBAL CROSS-SELLING & UP-SELLING MARKET

4.5.3.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

4.5.3.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

4.5.3.3.  KEY PLAYERS & KEY PRODUCTS

4.5.3.4.  KEY CONCLUSIONS

4.5.4.      LOYALTY & CUSTOMER EXPERIENCE MANAGEMENT

4.5.4.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

4.5.4.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

4.5.4.3.  KEY PLAYERS & KEY PRODUCTS

4.5.4.4.  KEY CONCLUSIONS

4.5.5.       SALES PERFORMANCE MANAGEMENT

4.5.5.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

4.5.5.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

4.5.5.3.  KEY PLAYERS & KEY PRODUCTS

4.5.5.4.  KEY CONCLUSIONS

4.5.6.        OTHER APPLICATIONS

4.5.6.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

4.5.6.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

4.5.6.3.  KEY PLAYERS & KEY PRODUCTS

4.5.6.4.  KEY CONCLUSIONS

5.      GLOBAL MULTI CHANNEL ANALYTICS MARKET BY SOLUTION

5.1. MARKET DEFINITION AND SCOPE

5.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY

5.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS

5.4.  OPPORTUNITY MATRIX

5.5. MARKET SEGMENTATION

5.5.1.      GLOBAL DATA MINING & PREDICTIVE ANALYTICS MARKET

5.5.1.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

5.5.1.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

5.5.1.3.  KEY PLAYERS & KEY PRODUCTS

5.5.1.4.  KEY CONCLUSIONS

5.5.2.      GLOBAL MULTIDIMENSIONAL ANALYSIS MARKET

5.5.2.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

5.5.2.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

5.5.2.3.  KEY PLAYERS & KEY PRODUCTS

5.5.2.4.  KEY CONCLUSIONS

5.5.3.      GLOBAL QUERY & REPORTING MARKET

5.5.3.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

5.5.3.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

5.5.3.3.  KEY PLAYERS & KEY PRODUCTS

5.5.3.4.  KEY CONCLUSIONS

5.5.4.      GLOBAL VISUALIZATION MARKET

5.5.4.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

5.5.4.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

5.5.4.3.  KEY PLAYERS & KEY PRODUCTS

5.5.4.4.  KEY CONCLUSIONS

5.5.5.      GLOBAL OTHER SOLUTIONS MARKET

5.5.5.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

5.5.5.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

5.5.5.3.  KEY PLAYERS & KEY PRODUCTS

5.5.5.4.  KEY CONCLUSIONS

6.      GLOBAL MULTI CHANNEL ANALYTICS MARKET BY BY SERVICE

6.1. MARKET DEFINITION AND SCOPE

6.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY

6.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS

6.4.  OPPORTUNITY MATRIX

6.5. MARKET SEGMENTATION

6.5.1.      GLOBAL PROFESSIONAL SERVICE MARKET

6.5.1.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

6.5.1.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

6.5.1.3.  KEY PLAYERS & KEY PRODUCTS

6.5.1.4.  KEY CONCLUSIONS

6.5.2.      GLOBAL SUPPORT & MAINTENANCE SERVICE MARKET

6.5.2.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

6.5.2.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

6.5.2.3.  KEY PLAYERS & KEY PRODUCTS

6.5.2.4.  KEY CONCLUSIONS

7.      GLOBAL MULTI CHANNEL ANALYTICS MARKET BY DEPLOYMENT TYPE

7.1. MARKET DEFINITION AND SCOPE

7.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY

7.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS

7.4.  OPPORTUNITY MATRIX

7.5. MARKET SEGMENTATION

7.5.1.      GLOBAL ON-DEMAND DEPLOYMENT MARKET

7.5.1.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

7.5.1.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

7.5.1.3.  KEY PLAYERS & KEY PRODUCTS

7.5.1.4.  KEY CONCLUSIONS

7.5.2.      GLOBAL ON-PREMISE DEPLOYMENT MARKET

7.5.2.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

7.5.2.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

7.5.2.3.  KEY PLAYERS & KEY PRODUCTS

7.5.2.4.  KEY CONCLUSIONS

8.      GLOBAL MULTI CHANNEL ANALYTICS MARKET BY END USERS

8.1. MARKET DEFINITION AND SCOPE

8.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY

8.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS

8.4.  OPPORTUNITY MATRIX

8.5. MARKET SEGMENTATION

8.5.1.      GLOBAL MEDIA & ENTERTAINMENT MARKET

8.5.1.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

8.5.1.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

8.5.1.3.  KEY PLAYERS & KEY PRODUCTS

8.5.1.4.  KEY CONCLUSIONS

8.5.2.      GLOBAL GOVERNMENT MARKET

8.5.2.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

8.5.2.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

8.5.2.3.  KEY PLAYERS & KEY PRODUCTS

8.5.2.4.  KEY CONCLUSIONS

8.5.3.      RETAIL & CONSUMER GOODS

8.5.3.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

8.5.3.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

8.5.3.3.  KEY PLAYERS & KEY PRODUCTS

8.5.3.4.  KEY CONCLUSIONS

8.5.4.       TRAVEL & TOURISM

8.5.4.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

8.5.4.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

8.5.4.3.  KEY PLAYERS & KEY PRODUCTS

8.5.4.4.  KEY CONCLUSIONS

8.5.5.       HEALTHCARE

8.5.5.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

8.5.5.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

8.5.5.3.  KEY PLAYERS & KEY PRODUCTS

8.5.5.4.  KEY CONCLUSIONS

8.5.6.       TELECOMMUNICATION & IT

8.5.6.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

8.5.6.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

8.5.6.3.  KEY PLAYERS & KEY PRODUCTS

8.5.6.4.  KEY CONCLUSIONS

8.5.7.       BANKING, FINANCIAL SERVICES & INSURANCE (BFSI)

8.5.7.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

8.5.7.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

8.5.7.3.  KEY PLAYERS & KEY PRODUCTS

8.5.7.4.  KEY CONCLUSIONS

8.5.8.       OTHER END USERS

8.5.8.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

8.5.8.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

8.5.8.3.  KEY PLAYERS & KEY PRODUCTS

8.5.8.4.  KEY CONCLUSIONS

9.      GLOBAL MULTI CHANNEL ANALYTICS MARKET BY ORGANIZATION SIZE

9.1. MARKET DEFINITION AND SCOPE

9.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY

9.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS

9.4.  OPPORTUNITY MATRIX

9.5. MARKET SEGMENTATION

9.5.1.      GLOBAL LARGE ENTERPRISES MARKET

9.5.1.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

9.5.1.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

9.5.1.3.  KEY PLAYERS & KEY PRODUCTS

9.5.1.4.  KEY CONCLUSIONS

9.5.2.      GLOBAL SMB  MARKET

9.5.2.1.  ADOPTION SCENARIO & MARKET DETERMINANTS

9.5.2.2.  MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

9.5.2.3.  KEY PLAYERS & KEY PRODUCTS

9.5.2.4.  KEY CONCLUSIONS

10.   COMPETITIVE LANDSCAPE

10.1.                  KEY STRATEGIES

10.1.1.   LIST OF MERGERS AND ACQUISITION

10.1.2.   LIST OF JOINT VENTURES

10.1.3.   LIST OF PRODUCT LAUNCHES

10.1.4.   LIST OF PARTNERSHIPS

11.   GEOGRAPHIC ANALYSIS

11.1.                  DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY

11.2.                  COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS

11.3.                  OPPORTUNITY MATRIX

11.4.                  GLOBAL MULTI CHANNEL ANALYTICS MARKET BY REGION 2015-2024  

11.4.1.  NORTH AMERICA

11.4.1.1.                      INDUSTRY ANALYSIS 2015-2024 ($ MILLION)

11.4.1.2.                      TOP COUNTRY ANALYSIS

11.4.1.2.1.  U.S.

11.4.1.2.1.1.           MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

11.4.1.2.1.2.           KEY PLAYERS & KEY PRODUCTS

11.4.1.2.1.3.           KEY CONCLUSIONS

11.4.1.2.2.  CANADA

11.4.1.2.2.1.           MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

11.4.1.2.2.2.           KEY PLAYERS & KEY PRODUCTS

11.4.1.2.2.3.           KEY CONCLUSIONS

11.4.2.  EUROPE

11.4.2.1.                      INDUSTRY ANALYSIS 2015-2024 ($ MILLION)

11.4.2.2.                      TOP COUNTRY ANALYSIS

11.4.2.2.1.  UK

11.4.2.2.1.1.           MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

11.4.2.2.1.2.           KEY PLAYERS & KEY PRODUCTS

11.4.2.2.1.3.           KEY CONCLUSIONS

11.4.2.2.2.  FRANCE

11.4.2.2.2.1.           MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

11.4.2.2.2.2.           KEY PLAYERS & KEY PRODUCTS

11.4.2.2.2.3.           KEY CONCLUSIONS

11.4.2.2.3.  GERMANY

11.4.2.2.3.1.           MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

11.4.2.2.3.2.           KEY PLAYERS & KEY PRODUCTS

11.4.2.2.3.3.           KEY CONCLUSIONS

11.4.2.2.4.  SPAIN

11.4.2.2.4.1.           MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

11.4.2.2.4.2.           KEY PLAYERS & KEY PRODUCTS

11.4.2.2.4.3.           KEY CONCLUSIONS

11.4.2.2.5.  REST OF EUROPE

11.4.2.2.5.1.           MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

11.4.2.2.5.2.           KEY  PLAYERS & KEY PRODUCTS

11.4.2.2.5.3.           KEY CONCLUSIONS

11.4.3.  ASIA PACIFIC

11.4.3.1.                      INDUSTRY ANALYSIS 2015-2024 ($ MILLION)

11.4.3.2.                      TOP COUNTRY ANALYSIS

11.4.3.2.1.  CHINA

11.4.3.2.1.1.           MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

11.4.3.2.1.2.           KEY PLAYERS & KEY PRODUCTS

11.4.3.2.1.3.           KEY CONCLUSIONS

11.4.3.2.2.  INDIA

11.4.3.2.2.1.           MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

11.4.3.2.2.2.           KEY PLAYERS & KEY PRODUCTS

11.4.3.2.2.3.           KEY CONCLUSIONS

11.4.3.2.3.  JAPAN

11.4.3.2.3.1.           MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

11.4.3.2.3.2.           KEY PLAYERS & KEY PRODUCTS

11.4.3.2.3.3.           KEY CONCLUSIONS

11.4.3.2.4.  AUSTRALIA

11.4.3.2.4.1.           MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

11.4.3.2.4.2.           KEY  PLAYERS & KEY PRODUCTS

11.4.3.2.4.3.           KEY CONCLUSIONS

11.4.3.2.5.  REST OF ASIA PACIFIC

11.4.3.2.5.1.           MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

11.4.3.2.5.2.           KEY  PLAYERS & KEY PRODUCTS

11.4.3.2.5.3.           KEY CONCLUSIONS

11.4.4.  ROW

11.4.4.1.                      INDUSTRY ANALYSIS 2015-2024 ($ MILLION)

11.4.4.2.                      TOP COUNTRY ANALYSIS

11.4.4.2.1.  LATIN AMERICA

11.4.4.2.1.1.           MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

11.4.4.2.1.2.           KEY PLAYERS & KEY PRODUCTS

11.4.4.2.1.3.           KEY CONCLUSIONS

11.4.4.2.2.  MIDDLE EAST & AFRICA

11.4.4.2.2.1.           MARKET ESTIMATIONS AND FORECASTS 2015-2024 ($ MILLION)

11.4.4.2.2.2.           KEY PLAYERS & KEY PRODUCTS

11.4.4.2.2.3.           KEY CONCLUSIONS

12.   COMPANY PROFILES

12.1.                  ADOBE SYSTEMS(US) 

12.1.1.   OVERVIEW

12.1.2.   PRODUCT PORTFOLIO

12.1.3.   STRATEGIC INITIATIVES

12.1.4.   SCOT ANALYSIS

12.1.5.   STRATEGIC ANALYSIS

12.2.                  ADVANCED MINER

12.2.1.   OVERVIEW

12.2.2.   PRODUCT PORTFOLIO

12.2.3.   STRATEGIC INITIATIVES

12.2.4.   SCOT ANALYSIS

12.2.5.   STRATEGIC ANALYSIS

12.3.                  ANGOSS PREDICTIVE ANALYTICS(CANADA)

12.3.1.   OVERVIEW

12.3.2.   PRODUCT PORTFOLIO

12.3.3.   STRATEGIC INITIATIVES

12.3.4.   SCOT ANALYSIS

12.3.5.   STRATEGIC ANALYSIS

12.4.                   GOOGLE INC.(US)

12.4.1.   OVERVIEW

12.4.2.   PRODUCT PORTFOLIO

12.4.3.   STRATEGIC INITIATIVES

12.4.4.   SCOT ANALYSIS

12.4.5.   STRATEGIC ANALYSIS

12.5.                   HP AUTONOMY(US)

12.5.1.   OVERVIEW

12.5.2.   PRODUCT PORTFOLIO

12.5.3.   STRATEGIC INITIATIVES

12.5.4.   SCOT ANALYSIS

12.5.5.   STRATEGIC ANALYSIS

12.6.                   IBM(US)

12.6.1.   OVERVIEW

12.6.2.   PRODUCT PORTFOLIO

12.6.3.   STRATEGIC INITIATIVES

12.6.4.   SCOT ANALYSIS

12.6.5.   STRATEGIC ANALYSIS

12.7.                   IJENTO(UK)

12.7.1.   OVERVIEW

12.7.2.   PRODUCT PORTFOLIO

12.7.3.   STRATEGIC INITIATIVES

12.7.4.   SCOT ANALYSIS

12.7.5.   STRATEGIC ANALYSIS

12.8.                   MICROSTRATEGY(US)

12.8.1.   OVERVIEW

12.8.2.   PRODUCT PORTFOLIO

12.8.3.   STRATEGIC INITIATIVES

12.8.4.   SCOT ANALYSIS

12.8.5.   STRATEGIC ANALYSIS

12.9.                    ORACLE CORPORATION(US)

12.9.1.   OVERVIEW

12.9.2.   PRODUCT PORTFOLIO

12.9.3.   STRATEGIC INITIATIVES

12.9.4.   SCOT ANALYSIS

12.9.5.   STRATEGIC ANALYSIS

12.10.                SALFORD SYSTEMS(US)

12.10.1.                       OVERVIEW

12.10.2.                       PRODUCT PORTFOLIO

12.10.3.                       STRATEGIC INITIATIVES

12.10.4.                       SCOT ANALYSIS

12.10.5.                       STRATEGIC ANALYSIS

12.11.              SAP(US)

12.11.1.                       OVERVIEW

12.11.2.                       PRODUCT PORTFOLIO

12.11.3.                       STRATEGIC INITIATIVES

12.11.4.                       SCOT ANALYSIS

12.11.5.                       STRATEGIC ANALYSIS

12.12.               SAS(US)

12.12.1.                       OVERVIEW

12.12.2.                       PRODUCT PORTFOLIO

12.12.3.                       STRATEGIC INITIATIVES

12.12.4.                       SCOT ANALYSIS

12.12.5.                       STRATEGIC ANALYSIS

12.13.               TERADATA CORPORATION(US)

12.13.1.                       OVERVIEW

12.13.2.                       PRODUCT PORTFOLIO

12.13.3.                       STRATEGIC INITIATIVES

12.13.4.                       SCOT ANALYSIS

12.13.5.                       STRATEGIC ANALYSIS

12.14.                TIBCO ANALYTICS(US)

12.14.1.                       OVERVIEW

12.14.2.                       PRODUCT PORTFOLIO

12.14.3.                       STRATEGIC INITIATIVES

12.14.4.                       SCOT ANALYSIS

12.14.5.                       STRATEGIC ANALYSIS

12.15.                WEBTRENDS(PORTLAND)

12.15.1.                       OVERVIEW

12.15.2.                       PRODUCT PORTFOLIO

12.15.3.                       STRATEGIC INITIATIVES

12.15.4.                       SCOT ANALYSIS

12.15.5.                       STRATEGIC ANALYSIS

LIST OF TABLES

1.       GLOBAL MULTI CHANNEL ANALYTICS MARKET BY APPLICATION 2015-2024 ($ MILLION)

2.       GLOBAL CAMPAIGN MANAGEMENT MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

3.       GLOBAL CUSTOMER RETENTION & ACQUISITION MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

4.       GLOBAL CROSS-SELLING & UP-SELLING MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

5.       LOYALTY & CUSTOMER EXPERIENCE MANAGEMENT BY GEOGRAPHY 2015-2024 ($ MILLION)

6.       SALES PERFORMANCE MANAGEMENT BY GEOGRAPHY 2015-2024 ($ MILLION)

7.         OTHER APPLICATIONS BY GEOGRAPHY 2015-2024 ($ MILLION)

8.       GLOBAL MULTI CHANNEL ANALYTICS MARKET BY SOLUTION 2015-2024 ($ MILLION)

9.       GLOBAL DATA MINING & PREDICTIVE ANALYTICS MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

10.   GLOBAL MULTIDIMENSIONAL ANALYSIS MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

11.   GLOBAL QUERY & REPORTING MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

12.   GLOBAL VISUALIZATION  MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

13.   GLOBAL OTHER SOLUTIONS MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

14.    

15.   GLOBAL MULTI CHANNEL ANALYTICS MARKET BY SERVICE2015-2024 ($ MILLION)

16.   GLOBAL PROFESSIONAL SERVICE MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

17.   GLOBAL SUPPORT & MAINTENANCE SERVICE MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

18.   GLOBAL MULTI CHANNEL ANALYTICS MARKET BY DEPLOYMENT TYPE  2015-2024 ($ MILLION)

19.   GLOBAL ON-DEMAND DEPLOYMENT MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

20.   GLOBAL ON-PREMISE DEPLOYMENT MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

21.   GLOBAL MULTI CHANNEL ANALYTICS MARKET BY END USERS 2015-2024 ($ MILLION)

22.   GLOBAL MEDIA & ENTERTAINMENT MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

23.   GLOBAL GOVERNMENT MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

24.   GLOBAL RETAIL & CONSUMER GOODS  BY GEOGRAPHY 2015-2024 ($ MILLION)

25.    GLOBAL TRAVEL & TOURISM BY GEOGRAPHY 2015-2024 ($ MILLION)

26.   GLOBAL  HEALTHCARE BY GEOGRAPHY 2015-2024 ($ MILLION)

27.   GLOBAL  TELECOMMUNICATION & IT BY GEOGRAPHY 2015-2024 ($ MILLION)

28.    GLOBAL BANKING, FINANCIAL SERVICES & INSURANCE (BFSI) BY GEOGRAPHY 2015-2024 ($ MILLION)

29.    GLOBAL OTHER END USERS BY GEOGRAPHY 2015-2024 ($ MILLION)

30.   GLOBAL ORGANIZATION SIZE BY END USERS 2015-2024 ($ MILLION)

31.   GLOBAL LARGE ENTERPRISES BY GEOGRAPHY 2015-2024 ($ MILLION)

32.    GLOBAL SMB BY GEOGRAPHY 2015-2024 ($ MILLION)

33.   NORTH AMERICA MULTI CHANNEL ANALYTICS MARKET 2015-2024 ($ MILLION)

34.   EUROPE MULTI CHANNEL ANALYTICS MARKET 2015-2024 ($ MILLION)

35.   ASIA PACIFIC MULTI CHANNEL ANALYTICS MARKET 2015-2024 ($ MILLION)

36.   REST OF THE WORLD MULTI CHANNEL ANALYTICS MARKET 2015-2024 ($ MILLION)

37.   NORTH AMERICA MULTI CHANNEL ANALYTICS MARKET BY APPLICATION 2015-2024 ($ MILLION)

38.   EUROPE MULTI CHANNEL ANALYTICS MARKET BY APPLICATION 2015-2024 ($ MILLION)

39.   ASIA PACIFIC MULTI CHANNEL ANALYTICS MARKET BY APPLICATION 2015-2024 ($ MILLION)

40.   REST OF THE WORLD FINTECH BLOCKCHAINMARKET BY APPLICATION 2015-2024 ($ MILLION)

41.   NORTH AMERICA MULTI CHANNEL ANALYTICS  MARKET BY SOLUTION 2015-2024 ($ MILLION)

42.   EUROPE MULTI CHANNEL ANALYTICS MARKET BY SOLUTION 2015-2024 ($ MILLION)

43.   ASIA PACIFIC MULTI CHANNEL ANALYTICS  MARKET BY SOLUTION 2015-2024 ($ MILLION)

44.   REST OF THE WORLD MULTI CHANNEL ANALYTICS  MARKET BY SOLUTION 2015-2024 ($ MILLION)

45.   NORTH AMERICA MULTI CHANNEL ANALYTICS MARKET BY SERVICE2015-2024 ($ MILLION)

46.   EUROPE MULTI CHANNEL ANALYTICS MARKET BY SERVICE2015-2024 ($ MILLION)

47.   ASIA PACIFIC MULTI CHANNEL ANALYTICS MARKET BY SERVICE2015-2024 ($ MILLION)

48.   REST OF THE WORLD MULTI CHANNEL ANALYTICS MARKET BY SERVICE2015-2024 ($ MILLION)

49.   NORTH AMERICA MULTI CHANNEL ANALYTICS MARKET BY DEPLOYMENT TYPE 2015-2024 ($ MILLION)

50.   EUROPE MULTI CHANNEL ANALYTICS MARKET BY DEPLOYMENT TYPE 2015-2024 ($ MILLION)

51.   ASIA PACIFIC MULTI CHANNEL ANALYTICS MARKET BY DEPLOYMENT TYPE 2015-2024 ($ MILLION)

52.   REST OF THE WORLD MULTI CHANNEL ANALYTICS MARKET BY DEPLOYMENT TYPE 2015-2024 ($ MILLION)

 

LIST OF FIGURES

1.       GLOBAL CAMPAIGN MANAGEMENT MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

2.       GLOBAL CUSTOMER RETENTION & ACQUISITION MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

3.       GLOBAL CROSS-SELLING & UP-SELLING MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

4.       LOYALTY & CUSTOMER EXPERIENCE MANAGEMENT BY GEOGRAPHY 2015-2024 ($ MILLION)

5.       SALES PERFORMANCE MANAGEMENT BY GEOGRAPHY 2015-2024 ($ MILLION)

6.         OTHER APPLICATIONS BY GEOGRAPHY 2015-2024 ($ MILLION)

7.       GLOBAL DATA MINING & PREDICTIVE ANALYTICS MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

8.       GLOBAL MULTIDIMENSIONAL ANALYSIS MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

9.       GLOBAL QUERY & REPORTING MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

10.   GLOBAL VISUALIZATION  MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

11.   GLOBAL OTHER SOLUTIONS MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

12.   GLOBAL PROFESSIONAL SERVICE MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

13.   GLOBAL SUPPORT & MAINTENANCE SERVICE MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

14.   GLOBAL ON-DEMAND DEPLOYMENT MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

15.   GLOBAL ON-PREMISE DEPLOYMENT MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

16.   GLOBAL MEDIA & ENTERTAINMENT MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

17.   GLOBAL GOVERNMENT MARKET BY GEOGRAPHY 2015-2024 ($ MILLION)

18.   GLOBAL RETAIL & CONSUMER GOODS  BY GEOGRAPHY 2015-2024 ($ MILLION)

19.    GLOBAL TRAVEL & TOURISM BY GEOGRAPHY 2015-2024 ($ MILLION)

20.   GLOBAL  HEALTHCARE BY GEOGRAPHY 2015-2024 ($ MILLION)

21.   GLOBAL  TELECOMMUNICATION & IT BY GEOGRAPHY 2015-2024 ($ MILLION)

22.    GLOBAL BANKING, FINANCIAL SERVICES & INSURANCE (BFSI) BY GEOGRAPHY 2015-2024 ($ MILLION)

23.    GLOBAL OTHER END USERS BY GEOGRAPHY 2015-2024 ($ MILLION)

24.   GLOBAL ORGANIZATION SIZE BY END USERS 2015-2024 ($ MILLION)

25.   GLOBAL LARGE ENTERPRISES BY GEOGRAPHY 2015-2024 ($ MILLION)

26.    GLOBAL SMB BY GEOGRAPHY 2015-2024 ($ MILLION)

27.   UNITED STATES (U.S.) MULTI CHANNEL ANALYTICS MARKET 2015-2024 ($ MILLION)

28.   CANADA MULTI CHANNEL ANALYTICS MARKET 2015-2024 ($ MILLION)

29.   UNITED KINGDOM (UK) MULTI CHANNEL ANALYTICS MARKET 2015-2024 ($ MILLION)

30.   FRANCE MULTI CHANNEL ANALYTICS MARKET 2015-2024 ($ MILLION)

31.   GERMANY MULTI CHANNEL ANALYTICS MARKET 2015-2024 ($ MILLION)

32.   SPAIN MULTI CHANNEL ANALYTICS MARKET 2015-2024 ($ MILLION)

33.   ROE MULTI CHANNEL ANALYTICS MARKET 2015-2024 ($ MILLION)

34.   CHINA MULTI CHANNEL ANALYTICS MARKET 2015-2024 ($ MILLION)

35.   INDIA MULTI CHANNEL ANALYTICS MARKET 2015-2024 ($ MILLION)

36.   JAPAN MULTI CHANNEL ANALYTICS MARKET 2015-2024 ($ MILLION)

37.   AUSTRALIA MULTI CHANNEL ANALYTICS MARKET 2015-2024 ($ MILLION)

38.   ROAPAC MULTI CHANNEL ANALYTICS MARKET 2015-2024 ($ MILLION)

39.   LATIN AMERICA MULTI CHANNEL ANALYTICS MARKET 2015-2024 ($ MILLION)

40.   MENA MULTI CHANNEL ANALYTICS MARKET 2015-2024 ($ MILLION) 

 

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