Global Business Research Company| Market Research Reports

Marketing automation can be defined as those software technologies created to automate marketing processes with the objective of effectively reaching to various marketing channels such as social media, email, websites etc. It assists marketers to simplify customer segmentation, generation of quality leads, complain management, etc. The global marketing automation software market is estimated to grow with the CAGR of 25% during the forecast period 2016-2023. The global marketing automation is a rising trend because and is an integral component of the development and growth in the market. Adoption of the global marketing automation software market is primarily driven by the following factors:

To optimize income from marketing campaign investments
Integration of cloud computing with marketing automation

Increasing globalization of businesses and increasing decentralization of workforce are driving the market. Marketing automation software is highly adopted by both large and small scale companies as a tool to reduce cost. Marketing automation software market has developed to the point where the technology provides high-quality audio-visual communication even for long distances, at feasible price points for both large as well as small & mid-sized firm businesses. Increasing competition across several industry verticals has increased focus on Customer Relationship Management (CRM), which has resulted in an amplified demand for community marketing and predictive analytics. It also provides high-quality, auditable, automatic and consistent communication to various marketing processes. However, data privacy coupled with the availability of complementary solutions is anticipated to hamper the growth of global marketing automation software.

Source: OBRC Analysis

The global marketing automation software market segments include application, verticals, deployment mode and end user. The application is further segmented into:

Campaign management
E-Mail
Inbound Marketing
Mobile application
Social media marketing
Lead nurturing and lead scoring
Reporting and analytics

Verticals are further segmented into:

Academic and education
Banking financial and Insurance
High Technology
Manufacturing and entertainment
Advertising and design
Healthcare
Retail

Deployment is sub-segmented into:

Cloud
On-premise

The end user is further segmented into:

Small and Medium Enterprises
Enterprises

The revenue for the above industrial verticals and end-user are specific to the marketing automation software market. However, the total revenue of these verticals and end-user, in general, has been excluded from the scope of the report. Also, the total market revenue has been calculated by the deployment mode and application segment.

Geographically, the global marketing automation software market is segmented into:

North America (U.S. & Canada)
Asia Pacific (China, India, Japan, RoAPAC)
Europe (UK, France, Germany, RoE)
Rest of World

Geographically, the market for marketing automation software is segmented into North America, Asia Pacific, Europe and the rest of the world. North America holds the largest market share of the cloud storage followed by the Asia Pacific. High population, increasing businesses and rising internet users drive the market of Asia Pacific.

The major market players in the global marketing automation software market are:

ADOBE SYSTEMS
IBM
ORACLE
SALES FORCE
SAP
SAS INSTITUTE
ACT-ON SOFTWARE
COGNIZANT TECHNOLOGY SOLUTION
INTRIGUE
GREEN ROSE
HATCHBUCK
HUBSPOT
INBOUNDIO
INFUSIONSOFT
MARKETO

Detailed analysis of these companies provided in this report comprises overview, SCOT analysis, product portfolio, strategic initiative and strategic analysis.

These companies use various strategies such as merger & acquisition, collaboration, partnership and product launching. Example: In 2016, IBM announced the acquisition of Truven Health Analytics, a provider of cloud-based healthcare data, analytics and insights.

Why buy the report:

This report will provide you:

Provide you with the business strategies adopted by the market player such as acquisition such as in 2016, IBM acquired Truven Health Analytics a provider of cloud-based healthcare data, analytics and insights.
Provide in detail the different segments such as application, verticals, deployment mode and end user which affect the global marketing automation software market.
Provide you with the patent analysis of the global marketing automation software market.
Identify and understand the strength, opportunities, challenges and threat of the marketing automation software market.
Provide revenues of major players in the market such as IBM, SAP and Adobe Systems.
Provide you with the various regulatory policies which are affecting the global marketing automation software market.

How we are different from others:

At Occams we provide an extensive portfolio which is a comprehensive market analysis along with the market size, market share, and market segmentation. Our report on global marketing automation software market offers the longest chain of market segmentation covering major market segmentation based on application, verticals, deployment mode and end user. The report tracks the major market trends in the global marketing automation software market such as high prevalence of mobile, personalization and social invasions. For each market segments covered in global marketing automation software market report, we provide opportunity matrix, and DROC analysis, that enables the clear growth assessment across each market segment. The report discusses the competitive landscape of the marketing automation software industry, with giving extensive strategy analysis of more than 15 companies. Moreover, the report discusses various models such as 360-degree analysis, See Saw analysis, and Porter five force model and so on. For the high-level analysis in the report, we provide a comparative analysis of historic and current year data.

Key findings of the global marketing automation software market.

Increasing globalization of businesses and increasing decentralization of workforce are driving the global marketing automation software market.
North America held the largest revenue share in 2016.
The lead nurturing and lead scoring application segment is dominating the market due to its high demand in the marketing sector.
The acquisition is the key strategy adopted by the various market players in the global marketing market.
The sector is the major segment of the end user as it supports effective aligning office processes which include both front and back with enterprise resource planning and customer relationship management.

1. INTRODUCTION

1.1. EXECUTIVE SUMMARY

1.2. ESTIMATION METHODOLOGY

2. MARKET OVERVIEW

2.1. GLOBAL MARKETING AUTOMATIONMARKET: EVOLUTION & TRANSITION

2.2. MARKET DEFINITION AND SCOPE

2.3. INDUSTRY STRUCTURE

2.4. REGULATORY FRAMEWORK

2.5. TOTAL MARKET ANALYSIS

2.5.1. TOP 5 FINDINGS

2.5.2. TOP 5 OPPORTUNITY MARKETS

2.5.3. TOP 5 COMPANIES

2.5.4. TOP 3 COMPETITIVE STRATEGIES

2.6. ESTIMATION ANALYSIS

2.7. STRATEGIC ANALYSIS

2.7.1. INVESTMENT VS. ADOPTION MODEL

2.7.2. 360 DEGREE INDUSTRY ANALYSIS

2.7.3. PORTERS 5 FORCE MODEL

2.7.4. SEE-SAW ANALYSIS

2.7.5. CONSUMER ANALYSIS AND KEY BUYING CRITERIA

2.8. COMPETITIVE ANALYSIS

2.8.1. KEY STRATEGIES AND ANALYSIS

2.8.2. MARKET SHARE

2.8.3. TOP COMPANY ANALYSIS

2.9. STRATEGIC RECOMMENDATIONS & KEY CONCLUSIONS

2.9.1. INVESTMENT OPPORTUNITIES BY REGIONS

2.9.2. OPPORTUNITIES IN EMERGING APPLICATIONS

2.9.3. INVESTMENT OPPORTUNITY IN FASTEST GROWING SEGMENT

3. MARKET DETERMINANTS

3.1. MARKET DRIVERS

3.1.1. TO OPTIMIZE INCOME FROM MARKETING CAMPAIGN INVESTMENTS

3.1.2. INTEGRATION OF CLOUD COMPUTING WITH MARKETING AUTOMATION

3.2. MARKET RESTRAINTS

3.2.1. AVAILABILITY OF COMPLEMENTARY SOLUTIONS

3.2.2. CONSTANTLY CHANGING TECHNOLOGY

3.3. MARKET OPPORTUNITIES

3.3.1. GROWTH IN ADOPTION OF CLOUD-BASED TECHNOLOGY

3.4. MARKET CHALLENGES

3.4.1. CUSTOMER SPECIFIC SOLUTION

4. MARKET SEGMENTATION

4.1. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY APPLICATION

4.1.1. MARKET DEFINITION AND SCOPE

4.1.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY

4.1.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS

4.1.4. OPPORTUNITY MATRIX

4.1.5. MARKET SEGMENTATION

4.1.5.1. GLOBAL CAMPAIGN MANAGEMENT MARKET

4.1.5.1.1. APPLICATIONS

4.1.5.1.2. ADOPTION SCENARIO & MARKET DETERMINANTS

4.1.5.1.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.1.5.1.4. TOP PLAYERS & KEY PRODUCTS

4.1.5.1.5. KEY CONCLUSIONS

4.1.5.2. GLOBAL E-MAIL MARKET

4.1.5.2.1. APPLICATIONS

4.1.5.2.2. ADOPTION SCENARIO & MARKET DETERMINANTS

4.1.5.2.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.1.5.2.4. TOP PLAYERS & KEY PRODUCTS

4.1.5.2.5. KEY CONCLUSIONS

4.1.5.3. GLOBAL MOBILE APPLICATION MARKET

4.1.5.3.1. APPLICATIONS

4.1.5.3.2. ADOPTION SCENARIO & MARKET DETERMINANTS

4.1.5.3.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.1.5.3.4. TOP PLAYERS & KEY PRODUCTS

4.1.5.3.5. KEY CONCLUSIONS

4.1.5.4. GLOBAL IN-BOUND MARKETING MARKET

4.1.5.4.1. APPLICATIONS

4.1.5.4.2. ADOPTION SCENARIO & MARKET DETERMINANTS

4.1.5.4.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.1.5.4.4. TOP PLAYERS & KEY PRODUCT

4.1.5.4.5. KEY CONCLUSIONS

4.1.5.5. GLOBAL LEAD NURTURING AND LEAD SCORING MARKET

4.1.5.5.1. APPLICATIONS

4.1.5.5.2. ADOPTION SCENARIO & MARKET DETERMINANTS

4.1.5.5.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.1.5.5.4. TOP PLAYERS & KEY PRODUCTS

4.1.5.5.5. KEY CONCLUSIONS

4.1.5.6. GLOBAL REPORTING AND ANALYTICS MARKET

4.1.5.6.1. APPLICATIONS

4.1.5.6.2. ADOPTION SCENARIO & MARKET DETERMINANTS

4.1.5.6.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.1.5.6.4. TOP PLAYERS & KEY PRODUCTS

4.1.5.6.5. KEY CONCLUSIONS

4.1.5.7. GLOBAL SOCIAL MEDIA MARKETING MARKET

4.1.5.7.1. APPLICATIONS

4.1.5.7.2. ADOPTION SCENARIO & MARKET DETERMINANTS

4.1.5.7.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.1.5.7.4. TOP PLAYERS & KEY PRODUCTS

4.1.5.7.5. KEY CONCLUSIONS

4.2. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY VERTICALS

4.2.1. MARKET DEFINITION AND SCOPE

4.2.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY

4.2.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS

4.2.4. OPPORTUNITY MATRIX

4.2.5. MARKET SEGMENTATION

4.2.5.1. GLOBAL ACADEMIC & EDUCATION MARKET

4.2.5.1.1. APPLICATIONS

4.2.5.1.2. ADOPTION SCENARIO & MARKET DETERMINANTS

4.2.5.1.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.2.5.1.4. TOP PLAYERS & KEY PRODUCTS

4.2.5.1.5. KEY CONCLUSIONS

4.2.5.2. GLOBAL ADVERTISING AND DESIGN MARKET

4.2.5.2.1. APPLICATIONS

4.2.5.2.2. ADOPTION SCENARIO & MARKET DETERMINANTS

4.2.5.2.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.2.5.2.4. TOP PLAYERS & KEY PRODUCTS

4.2.5.2.5. KEY CONCLUSIONS

4.2.5.3. GLOBAL BANKING FINANCIAL AND INSURANCE MARKET

4.2.5.3.1. APPLICATIONS

4.2.5.3.2. ADOPTION SCENARIO & MARKET DETERMINANTS

4.2.5.3.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.2.5.3.4. TOP PLAYERS & KEY PRODUCTS

4.2.5.3.5. KEY CONCLUSIONS

4.2.5.4. GLOBAL HEALTHCARE MARKET

4.2.5.4.1. APPLICATIONS

4.2.5.4.2. ADOPTION SCENARIO & MARKET DETERMINANTS

4.2.5.4.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.2.5.4.4. TOP PLAYERS & KEY PRODUCTS

4.2.5.4.5. KEY CONCLUSIONS

4.2.5.5. GLOBAL HIGH TECH MARKET

4.2.5.5.1. APPLICATIONS

4.2.5.5.2. ADOPTION SCENARIO & MARKET DETERMINANTS

4.2.5.5.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.2.5.5.4. TOP PLAYERS & KEY PRODUCTS

4.2.5.5.5. KEY CONCLUSIONS

4.2.5.6. GLOBAL MANUFACTURING AND DISTRIBTUION MARKET

4.2.5.6.1. APPLICATIONS

4.2.5.6.2. ADOPTION SCENARIO & MARKET DETERMINANTS

4.2.5.6.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.2.5.6.4. TOP PLAYERS & KEY PRODUCTS

4.2.5.6.5. KEY CONCLUSIONS

4.2.5.7. GLOBAL MEDIA AND ENTERTAINMENT MARKET

4.2.5.7.1. APPLICATIONS

4.2.5.7.2. ADOPTION SCENARIO & MARKET DETERMINANTS

4.2.5.7.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.2.5.7.4. TOP PLAYERS & KEY PRODUCT

4.2.5.7.5. KEY CONCLUSIONS

4.2.5.8. GLOBAL RETAIL MARKET

4.2.5.8.1. APPLICATIONS

4.2.5.8.2. ADOPTION SCENARIO & MARKET DETERMINANTS

4.2.5.8.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.2.5.8.4. TOP PLAYERS & KEY PRODUCTS

4.2.5.8.5. KEY CONCLUSIONS

4.3. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY DEPLOYMENT MODE

4.3.1. MARKET DEFINITION AND SCOPE

4.3.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY

4.3.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS

4.3.4. OPPORTUNITY MATRIX

4.3.5. MARKET SEGMENTATION

4.3.5.1. GLOBAL CLOUD MARKET

4.3.5.1.1. APPLICATIONS

4.3.5.1.2. ADOPTION SCENARIO & MARKET DETERMINANTS

4.3.5.1.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.3.5.1.4. TOP PLAYERS & KEY PRODUCTS

4.3.5.1.5. KEY CONCLUSIONS

4.3.5.2. GLOBAL ON-PREMISES MARKET

4.3.5.2.1. APPLICATIONS

4.3.5.2.2. ADOPTION SCENARIO & MARKET DETERMINANTS

4.3.5.2.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.3.5.2.4. TOP PLAYERS & KEY PRODUCTS

4.3.5.2.5. KEY CONCLUSIONS

4.4. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY END USER

4.4.1. MARKET DEFINITION AND SCOPE

4.4.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY

4.4.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS

4.4.4. OPPORTUNITY MATRIX

4.4.5. MARKET SEGMENTATION

4.4.5.1. GLOBAL SMALL AND MEDIUM ENTERPRISES MARKET

4.4.5.1.1. APPLICATIONS

4.4.5.1.2. ADOPTION SCENARIO & MARKET DETERMINANTS

4.4.5.1.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.4.5.1.4. TOP PLAYERS & KEY PRODUCTS

4.4.5.1.5. KEY CONCLUSIONS

4.4.5.2. GLOBAL ENTERPRISES MARKET

4.4.5.2.1. APPLICATIONS

4.4.5.2.2. ADOPTION SCENARIO & MARKET DETERMINANTS

4.4.5.2.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.4.5.2.4. TOP PLAYERS & KEY PRODUCTS

4.4.5.2.5. KEY CONCLUSIONS

5. COMPETITIVE LANDSCAPE

5.1. KEY STRATEGIES

5.1.1. LIST OF MERGERS & ACQUISITION

5.1.2. LIST OF JOINT VENTURES

5.1.3. LIST OF PRODUCT LAUNCHES

5.1.4. LIST OF PARTNERSHIPS

5.2. TOP 10 COMPANY ANALYSIS

6. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY REGION

6.1. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY

6.2. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS

6.3. OPPORTUNITY MATRIX

6.4. GEOGRAPHIC SEGMENTATION

6.4.1. NORTH AMERICA

6.4.1.1. INDUSTRY APPLICATION ANALYSIS

6.4.1.2. TOP COUNTRY ANALYSIS

6.4.1.2.1. U.S.

6.4.1.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.1.2.1.2. TOP PLAYERS & KEY PRODUCTS

6.4.1.2.1.3. KEY CONCLUSIONS

6.4.1.2.2. CANADA

6.4.1.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.1.2.2.2. TOP PLAYERS & KEY PRODUCTS

6.4.1.2.2.3. KEY CONCLUSIONS

6.4.2. EUROPE

6.4.2.1. INDUSTRY APPLICATION ANALYSIS

6.4.2.2. TOP COUNTRY ANALYSIS

6.4.2.2.1. UK

6.4.2.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023($ MILLION)

6.4.2.2.1.2. TOP PLAYERS & KEY PRODUCTS

6.4.2.2.1.3. KEY CONCLUSIONS

6.4.2.2.2. FRANCE

6.4.2.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023($ MILLION)

6.4.2.2.2.2. TOP PLAYERS & KEY PRODUCTS

6.4.2.2.2.3. KEY CONCLUSIONS

6.4.2.2.3. GERMANY

6.4.2.2.3.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.2.2.3.2. TOP PLAYERS & KEY PRODUCTS

6.4.2.2.3.3. KEY CONCLUSIONS

6.4.2.2.4. SPAIN

6.4.2.2.4.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.2.2.4.2. TOP PLAYERS & KEY PRODUCTS

6.4.2.2.4.3. KEY CONCLUSIONS

6.4.2.2.5. ITALY

6.4.2.2.5.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.2.2.5.2. TOP PLAYERS & KEY PRODUCTS

6.4.2.2.5.3. KEY CONCLUSIONS

6.4.2.2.6. REST OF EUROPE

6.4.2.2.6.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.2.2.6.2. TOP PLAYERS & KEY PRODUCTS

6.4.2.2.6.3. KEY CONCLUSIONS

6.4.3. ASIA PACIFIC

6.4.3.1. INDUSTRY APPLICATION ANALYSIS

6.4.3.2. TOP COUNTRY ANALYSIS

6.4.3.2.1. CHINA

6.4.3.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.3.2.1.2. TOP PLAYERS & KEY PRODUCTS

6.4.3.2.1.3. KEY CONCLUSIONS

6.4.3.2.2. INDIA

6.4.3.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.3.2.2.2. TOP PLAYERS & KEY PRODUCTS

6.4.3.2.2.3. KEY CONCLUSIONS

6.4.3.2.3. JAPAN

6.4.3.2.3.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.3.2.3.2. TOP PLAYERS & KEY PRODUCTS

6.4.3.2.3.3. KEY CONCLUSIONS

6.4.3.2.4. SOUTH KOREA

6.4.3.2.4.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.3.2.4.2. TOP PLAYERS & KEY PRODUCTS

6.4.3.2.4.3. KEY CONCLUSIONS

6.4.3.2.5. AUSTRALIA

6.4.3.2.5.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.3.2.5.2. TOP PLAYERS & KEY PRODUCTS

6.4.3.2.5.3. KEY CONCLUSIONS

6.4.3.2.6. REST OF ASIA PACIFIC

6.4.3.2.6.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.3.2.6.2. TOP PLAYERS & KEY PRODUCTS

6.4.3.2.6.3. KEY CONCLUSIONS

6.4.4. ROW

6.4.4.1. INDUSTRY APPLICATION ANALYSIS

6.4.4.2. TOP COUNTRY ANALYSIS

6.4.4.2.1. LATIN AMERICA

6.4.4.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.4.2.1.2. TOP PLAYERS & KEY PRODUCTS

6.4.4.2.1.3. KEY CONCLUSIONS

6.4.4.2.2. MIDDLE EAST & AFRICA

6.4.4.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.4.2.2.2. TOP PLAYERS & KEY PRODUCTS

6.4.4.2.2.3. KEY CONCLUSIONS

7. COMPANY PROFILES

7.1. ADOBE SYSTEMS

7.1.1. OVERVIEW

7.1.2. PRODUCT PORTFOLIO

7.1.3. KEY INNOVATION/FOCUS SECTOR

7.1.4. STRATEGIC INITIATIVES

7.1.5. SCOT ANALYSIS

7.1.6. STRATEGIC ANALYSIS

7.2. IBM

7.2.1. OVERVIEW

7.2.2. PRODUCT PORTFOLIO

7.2.3. KEY INNOVATION/FOCUS SECTOR

7.2.4. STRATEGIC INITIATIVES

7.2.5. SCOT ANALYSIS

7.2.6. STRATEGIC ANALYSIS

7.3. ORACLE

7.3.1. OVERVIEW

7.3.2. PRODUCT PORTFOLIO

7.3.3. KEY INNOVATION/FOCUS SECTOR

7.3.4. STRATEGIC INITIATIVES

7.3.5. SCOT ANALYSIS

7.3.6. STRATEGIC ANALYSIS

7.4. SALES FORCE

7.4.1. OVERVIEW

7.4.2. PRODUCT PORTFOLIO

7.4.3. KEY INNOVATION/FOCUS SECTOR

7.4.4. STRATEGIC INITIATIVES

7.4.5. SCOT ANALYSIS

7.4.6. STRATEGIC ANALYSIS

7.5. SAP

7.5.1. OVERVIEW

7.5.2. PRODUCT PORTFOLIO

7.5.3. KEY INNOVATION/FOCUS SECTOR

7.5.4. STRATEGIC INITIATIVES

7.5.5. SCOT ANALYSIS

7.5.6. STRATEGIC ANALYSIS

7.6. SAS INSTITUTE

7.6.1. OVERVIEW

7.6.2. PRODUCT PORTFOLIO

7.6.3. KEY INNOVATION/FOCUS SECTOR

7.6.4. STRATEGIC INITIATIVES

7.6.5. SCOT ANALYSIS

7.6.6. STRATEGIC ANALYSIS

7.7. GREENROPE

7.7.1. OVERVIEW

7.7.2. PRODUCT PORTFOLIO

7.7.3. KEY INNOVATION/FOCUS SECTOR

7.7.4. STRATEGIC INITIATIVES

7.7.5. SCOT ANALYSIS

7.7.6. STRATEGIC ANALYSIS

7.8. HATCHBUCK

7.8.1. OVERVIEW

7.8.2. PRODUCT PORTFOLIO

7.8.3. KEY INNOVATION/FOCUS SECTOR

7.8.4. STRATEGIC INITIATIVES

7.8.5. SCOT ANALYSIS

7.8.6. STRATEGIC ANALYSIS

7.9. ENTRIGUE

7.9.1. OVERVIEW

7.9.2. PRODUCT PORTFOLIO

7.9.3. KEY INNOVATION/FOCUS SECTOR

7.9.4. STRATEGIC INITIATIVES

7.9.5. SCOT ANALYSIS

7.9.6. STRATEGIC ANALYSIS

7.10. ACT-ON SOFTWARE

7.10.1. OVERVIEW

7.10.2. PRODUCT PORTFOLIO

7.10.3. KEY INNOVATION/FOCUS SECTOR

7.10.4. STRATEGIC INITIATIVES

7.10.5. SCOT ANALYSIS

7.10.6. STRATEGIC ANALYSIS

7.11. COGNIZANT TECHNOLOGY SOLUTION

7.11.1. OVERVIEW

7.11.2. PRODUCT PORTFOLIO

7.11.3. KEY INNOVATION/FOCUS SECTOR

7.11.4. STRATEGIC INITIATIVES

7.11.5. SCOT ANALYSIS

7.11.6. STRATEGIC ANALYSIS

7.12. MARKETO

7.12.1. OVERVIEW

7.12.2. PRODUCT PORTFOLIO

7.12.3. KEY INNOVATION/FOCUS SECTOR

7.12.4. STRATEGIC INITIATIVES

7.12.5. SCOT ANALYSIS

7.12.6. STRATEGIC ANALYSIS

7.13. INFUSION SOFT

7.13.1. OVERVIEW

7.13.2. PRODUCT PORTFOLIO

7.13.3. KEY INNOVATION/FOCUS SECTOR

7.13.4. STRATEGIC INITIATIVES

7.13.5. SCOT ANALYSIS

7.13.6. STRATEGIC ANALYSIS

7.14. HUBSPOT

7.14.1. OVERVIEW

7.14.2. PRODUCT PORTFOLIO

7.14.3. KEY INNOVATION/FOCUS SECTOR

7.14.4. STRATEGIC INITIATIVES

7.14.5. SCOT ANALYSIS

7.14.6. STRATEGIC ANALYSIS

7.15. INBOUNDIO

7.15.1. OVERVIEW

7.15.2. PRODUCT PORTFOLIO

7.15.3. KEY INNOVATION/FOCUS SECTOR

7.15.4. STRATEGIC INITIATIVES

7.15.5. SCOT ANALYSIS

7.15.6. STRATEGIC ANALYSIS

LIST OF TABLES

1. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY APPLICATION 2014-2023 ($ MILLION)

2. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT 2014-2023 ($ MILLION)

3. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING 2014-2023 ($ MILLION)

4. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION 2014-2023 ($ MILLION)

5. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING 2014-2023 ($ MILLION)

6. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING AND LEAD SCORING 2014-2023 ($ MILLION)

7. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS 2014-2023 ($ MILLION)

8. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING 2014-2023 ($ MILLION)

9. GLOBAL MARKETING AUTOMATION MARKET BY VERTICALS 2014-2023 ($ MILLION)

10. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY ACADEMIC & EDUCATION 2014-2023 ($ MILLION)

11. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY ADVERTISING AND DESIGN 2014-2023 ($ MILLION)

12. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY BANKING FINANCIAL AND INSURANCE 2014-2023 ($ MILLION)

13. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY HEALTHCARE 2014-2023 ($ MILLION)

14. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY HIGH TECH 2014-2023 ($ MILLION)

15. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY MANUFACTURING AND DISTRIBTUION 2014-2023 ($ MILLION)

16. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY MEDIA & ENTERTAINMENT 2014-2023 ($ MILLION)

17. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY RETAIL 2014-2023 ($ MILLION)

18. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY DEPLOYMENT MODEL 2014-2023 ($ MILLION)

19. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY CLOUD 2014-2023 ($ MILLION)

20. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY ON PREMISES 2014-2023 ($ MILLION)

21. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY END USER 2014-2023 ($ MILLION)

22. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY SMALL AND MEDIUM ENTERPRISES 2014-2023 ($ MILLION)

23. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY ENTERPRISES 2014-2023 ($ MILLION)

24. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET 2014-2023 ($ MILLION)

25. EUROPE MARKETING AUTOMATION SOFTWARE MARKET 2014-2023 ($ MILLION)

26. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET 2014-2023 ($ MILLION)

27. REST OF THE WORLD MARKETING AUTOMATION SOFTWARE MARKET 2014-2023 ($ MILLION)

LIST OF FIGURES

1. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT 2014-2023 ($ MILLION)

2. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING 2014-2023 ($ MILLION)

3. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION 2014-2023 ($ MILLION)

4. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING 2014-2023 ($ MILLION)

5. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING AND LEAD SCORING 2014-2023 ($ MILLION)

6. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS 2014-2023 ($ MILLION)

7. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING 2014-2023 ($ MILLION)

8. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY ACADEMIC AND EDUCATION 2014-2023 ($ MILLION)

9. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY ADVERTISING AND DESIGN 2014-2023 ($ MILLION)

10. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY BANKING FINANCIAL AND INSURANCE 2014-2023 ($ MILLION)

11. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY HEALTHCARE 2014-2023 ($ MILLION)

12. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY HIGH TECH 2014-2023 ($ MILLION)

13. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY MANUFACTURING AND DISTRIBUTION 2014-2023 ($ MILLION)

14. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY MEDIA 7 ENTERTAINMENT 2014-2023 ($ MILLION)

15. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY RETAIL 2014-2023 ($ MILLION)

16. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY CLOUD 2014-2023 ($ MILLION)

17. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2014-2023 ($ MILLION)

18. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY SMALL AND MEDIUM BUSINESSES 2014-2023 ($ MILLION)

19. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY ENTERPRISES 2014-2023 ($ MILLION)

20. UNITED STATES (U.S.) MARKETING AUTOMATION SOFTWARE MARKET 2014-2023 ($ MILLION)

21. CANADA MARKETING AUTOMATION SOFTWARE MARKET 2014-2023 ($ MILLION)

22. UNITED KINGDOM (UK) MARKETING AUTOMATION SOFTWARE MARKET 2014-2023 ($ MILLION)

23. FRANCE MARKETING AUTOMATION SOFTWARE MARKET 2014-2023 ($ MILLION)

24. GERMANY MARKETING AUTOMATION SOFTWARE MARKET 2014-2023 ($ MILLION)

25. SPAIN MARKETING AUTOMATION SOFTWARE MARKET 2014-2023 ($ MILLION)

26. ITALY MARKETING AUTOMATION SOFTWARE MARKET 2014-2023 ($ MILLION)

27. ROE MARKETING AUTOMATION SOFTWARE MARKET 2014-2023 ($ MILLION)

28. INDIA MARKETING AUTOMATION SOFTWARE MARKET 2014-2023 ($ MILLION)

29. CHINA MARKETING AUTOMATION SOFTWARE MARKET 2014-2023 ($ MILLION)

30. JAPAN MARKETING AUTOMATION SOFTWARE MARKET 2014-2023 ($ MILLION)

31. KOREA MARKETING AUTOMATION SOFTWARE MARKET 2014-2023 ($ MILLION)

32. AUSTRALIA MARKETING AUTOMATION SOFTWARE MARKET 2014-2023 ($ MILLION)

33. ROAPAC MARKETING AUTOMATION SOFTWARE MARKET 2014-2023 ($ MILLION)

34. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET 2014-2023 ($ MILLION)

35. MENA MARKETING AUTOMATION SOFTWARE MARKET 2014-2023 ($ MILLION)

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