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Marketing automation can be defined as those software technologies created to automate marketing processes with the objective of effectively reaching to various marketing channels such as social media, email, websites etc. It assists marketers to simplify customer segmentation, generation of quality leads, complain management, etc. The global marketing automation software market is estimated to grow with the CAGR of 25% during the forecast period 2016-2023. The global marketing automation is a rising trend because and is an integral component of the development and growth in the market. Adoption of the global marketing automation software market is primarily driven by the following factors:
Increasing globalization of businesses and increasing decentralization of workforce are driving the market. Marketing automation software is highly adopted by both large and small scale companies as a tool to reduce cost. Marketing automation software market has developed to the point where the technology provides high-quality audio-visual communication even for long distances, at feasible price points for both large as well as small & mid-sized firm businesses. Increasing competition across several industry verticals has increased focus on Customer Relationship Management (CRM), which has resulted in an amplified demand for community marketing and predictive analytics. It also provides high-quality, auditable, automatic and consistent communication to various marketing processes. However, data privacy coupled with the availability of complementary solutions is anticipated to hamper the growth of global marketing automation software.
Source: OBRC Analysis
The global marketing automation software market segments include application, verticals, deployment mode and end user. The application is further segmented into:
Verticals are further segmented into:
Deployment is sub-segmented into:
The end user is further segmented into:
The revenue for the above industrial verticals and end-user are specific to the marketing automation software market. However, the total revenue of these verticals and end-user, in general, has been excluded from the scope of the report. Also, the total market revenue has been calculated by the deployment mode and application segment.
Geographically, the global marketing automation software market is segmented into:
Geographically, the market for marketing automation software is segmented into North America, Asia Pacific, Europe and the rest of the world. North America holds the largest market share of the cloud storage followed by the Asia Pacific. High population, increasing businesses and rising internet users drive the market of Asia Pacific.
The major market players in the global marketing automation software market are:
Detailed analysis of these companies provided in this report comprises overview, SCOT analysis, product portfolio, strategic initiative and strategic analysis.
These companies use various strategies such as merger & acquisition, collaboration, partnership and product launching. Example: In 2016, IBM announced the acquisition of Truven Health Analytics, a provider of cloud-based healthcare data, analytics and insights.
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At Occams we provide an extensive portfolio which is a comprehensive market analysis along with the market size, market share, and market segmentation. Our report on global marketing automation software market offers the longest chain of market segmentation covering major market segmentation based on application, verticals, deployment mode and end user. The report tracks the major market trends in the global marketing automation software market such as high prevalence of mobile, personalization and social invasions. For each market segments covered in global marketing automation software market report, we provide opportunity matrix, and DROC analysis, that enables the clear growth assessment across each market segment. The report discusses the competitive landscape of the marketing automation software industry, with giving extensive strategy analysis of more than 15 companies. Moreover, the report discusses various models such as 360-degree analysis, See Saw analysis, and Porter five force model and so on. For the high-level analysis in the report, we provide a comparative analysis of historic and current year data.
Key findings of the global marketing automation software market.