The global advanced visualization market is estimated to have the CAGR of 11% during the forecast period 2016-2023.The advanced visualization platform allows clinicians to facilitate advanced diagnosis in an effective and accurate manner. Visualization method helps the clinicians to access and share large sets of images. Advanced visualization software is highly used in imaging modalities to interpret workflow of magnetic resonance imaging and computed tomography. The key trend influencing the market is continues advancement with multispecialty clinical applications. For example, the new upgraded cardiac MRI visualization and quantification software which automates the various processes involved. Moreover, it uses a cloud-based platform that enables access to a large amount of computing power required to process cardiac cine functional data in real time manner. Factors driving the global advanced visualization market are as follows:

• Technological advancements
• Increasing use of advanced visualization technique in hospitals
• Increasing cases of cancer and CVD across the globe
• Increasing focus among healthcare organizations to increase workflow efficiency

The key factor driving the growth of global advanced visualization market is the increasing cases of cancer & CVD across the globe. In 2016, an estimated 1,685,210 new cases of cancer were diagnosed in United States and 595,690 people died from it. Cancer is the second major cause of death worldwide, and it was responsible for approx. 8.8 million deaths in 2015. Nearly 1 in 6 deaths happened due to cancer globally. Nearly 70% of deaths from cancer happen in low- and middle-income countries. Using tobacco is the most significant risk factor for cancer and it is responsible for nearly 22% of deaths. Cancer also causes infections i.e. human papilloma virus (HPV) and hepatitis which is responsible for over 25% of cancer incidences in low and middle income countries. In 2015, only 36% of low-income countries reported taking pathology services usually offered in the public sector. Over 90% of high-income countries stated treatment services are accessible compared to lower than 30% of low-income countries. The major causes of cancer death in 2015 were from Lungs (approx.1.69 million deaths), Liver (approx.788 000 deaths), Colorectal (approx. 774 000 deaths), Stomach (approx.754 000 deaths) and Breast (approx.571 000 deaths). Likewise, cases of cardiovascular diseases are also increasing across the globe. Cardiovascular disease is also a prime cause of death which accounts for approximately 801,000 deaths in the United States that is approx. 1 of each 3 deaths in the country. Approx. 2,200 Americans died from cardiovascular disease every day. Approx. 92.1 million American adults are suffering with some type of cardiovascular disease or after-effects of stroke. Thus, growing prevalence of such diseases leads the demand for advanced techniques in healthcare sector for early and accurate diagnosis which is boosting advanced visualization market. Due to such contributing factors, the market is expected to grow with the CAGR of approximately 11.4% during the forecast period. However, technical complexities and high cost of AV tools are some factors hindering the market growth. The market has huge scope with the growing medical tourism across the globe and increasing healthcare expenditure in developing countries. The market is facing some challenges such as high initial investment and lack of skilled professionals.

Source: OBRC Analysis

The global advanced visualization market has been segmented on the basis of type of platform, application and end user. According to type of platform, the market is further segmented into:

• Computed Tomography
• Ultrasound
• Positron Emission Tomography (PET)
• Radiotherapy (RT)
• Magnetic resonance imaging (MRI)
• Others

Applications is further segmented into:

• Neurology
• Oncology
• Cardiology
• Orthopedics
• Other application

End –user is further segmented into:

• Academic & research centers
• Imaging centers
• Hospitals & surgical centers
• Others

The revenue for the above clinical application and end-user are specific to the advanced visualization market. However, the total revenue of these application and end-userin general has been excluded from the scope of the report. Also, the total market revenue has been calculated by summing up platform and applications.

Geographically, the global advanced visualization market is segmented into:

• North America (U.S. & Canada)
• Asia Pacific (China, India, Japan, RoAPAC)
• Europe (UK, France, Germany, RoE)
• Rest of World

 North America occupied the major share in the global advanced visualization market in 2015 due to the better healthcare infrastructure in the region, high patient awareness, strong economy, and easy accessibility for advanced technology. Rapid growth in geriatric population is also another major driving factor for the market. As per the U.S. Census Bureau, approx. 19% of the population in the region will be over 65 years of age by 2030. Europe has also witnessed a rapid growth owing to growing healthcare expenditure along with efforts to augment such expenditures with the use of novel medical techniques. Asia Pacific has also shown growth rate for the market in countries such as India and China. Large population base coupled with rising medical tourism in the region is primarily supporting the market demand. Moreover, increasing focus to create better healthcare infrastructure as well as focus on the R&D in the healthcare sector is also enhancing the market growth in the region.

The global advanced visualization market is segmented on the basis of type of platform, application and end user.. According to type of platform, the market is further segmented into computed tomography, ultrasound, positron emission tomography (PET), Radiotherapy (RT), Magnetic resonance imaging (MRI) and others. Among type of platform, CT (computed tomography) was accounted for major share owing to high popularity of such imaging test in diagnostic centers. According to application, the market is further segmented into neurology, oncology, cardiology, orthopedics and other applications. Oncology is one of the major application segments owing to rapid growth in cancer cases globally. According to end user, the market is further segmented into academic & research centers, imaging centers, hospitals & surgical centers and other end users. Hospitals & surgical centers are one of the major users of such systems for accurate and precise images which supports for better interpretation of results.

 The major market players of the global advanced visualization market are:

• GE HEALTHCARE
• CARESTREAM HEALTH
• PHILIPS
• SIEMENS AG
• VITAL IMAGES
• OTHERS

Detailed analysis of these companies provided in this report comprises of overview, SCOT analysis, product portfolio, strategic initiative and strategic analysis. 

These companies use various strategies such as mergers & acquisition, product launches etc. to expand market share and gain competitive advantage. For example: In June 2016, Vital launched Vitrea® 7, a latest Era in Advanced Visualization. Such innovative, application-based platform offers full-powered systems for 2D, 3D and 4D medical imaging as well as comprehensive user workflows, comprising MR, CT and XA applications. Similarly, Siemens introduced the Artis pheno angiography system in 2016. It removed most of the cabling used in previous Siemens systems and not even requires a ceiling mount. It uses a large robotic arm to articulate around patients on almost any axis.

Why to buy the report:

This report will:

• Provide you the business strategies adopted by market player such as product launch ason June 2016, Vital launched Vitrea® 7, a latest Era in Advanced Visualization
• Provide in detail the different segments such as platform, application and end-users which affect the global advanced visualization market.
• Provide you the patent analysis of global advanced visualization market.
• Identify and understand the strengths, opportunities, challenges and threat of the smart security market.
• Provide revenues of major players of the market such as Hitachi, care stream health and Ge healthcare
• Provide you the various regulatory policies which affect the global advanced visualization market.

How we are different from others:

At Occams we provide an extensive portfolio which is comprehensive market analysis along with the market size, market share, and market segmentations. Our report on global smart security market offers the longest chain of market segmentation covering major market segmentation based on products and end users. The report tracks the major market trends in the global advanced visualization market such asContinues Advancement with multispecialty clinical applications and technological upgradation in the imaging modalities system. For each market segments covered in global advanced visualization market report, we provide opportunity matrix, and DROC analysis, that enable the clear growth assessment across each market segment. The report discusses competitive landscape of the advancedvisualization industry, with giving extensive strategy analysis of more than 15 companies. Moreover, the report discusses various models such as 360 degree analysis, See Saw analysis, and Porter five force model and so on. For the high level analysis in the report we provide a comparative analysis of historic and current year data. 

Key findings of the global advanced visualization market:

• North America had the largest revenue share in 2016.
• CT (computed tomography) segment is dominating the market due to high popularity of such imaging test in diagnostic centers.
• Hospitals & surgical centers are one of the major users of such systems as it ensures accurate and precise images which helps in better interpretation of result.
• Product launch is the key strategy adopted by the various market players of global advanced visualization market.
• Oncology is the major application segments owing to rapid growth in cancer cases globally.

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