Breast imaging is used to detect cancer cells in the breasts of some women who have abnormal mammograms. Some of the breast imaging techniques is diagnostics ultrasound, breast MRI and full-field digital mammography. OBRC Analysis estimates global breast imaging market to grow at a CAGR of 8.5% during the forecasted period of 2016-2023. The key trends for the global breast imaging market are emergence of microwave tomography imaging; 3D ultrasonic holography and technological innovations in breast cancer detection are some factors that are driving the need for breast imaging techniques across the global. Some of prominent drivers of the global breast imaging market are increasing awareness about early detection of breast cancer, rising prevalence of breast cancer, government investments and funding for breast cancer treatment and related research, launch of advanced systems capable of detecting cancer in women with dense breast tissue and rapidly increasing aging population. The key restraining factors for the global breast imaging market are high installation costs of breast imaging systems, side effects of radiation exposure, unfavorable reimbursement scenario in developing countries and errors in breast cancer screening and diagnosis. The major challenge for the global breast cancer market is stringent regulatory approval procedures, to overcome this challenge the market also have opportunities such as technological innovations in breast cancer detection and emerging economies offer high growth potential.
The key driving factors for the global breast imaging market is rising prevalence of breast cancer. Breast cancer is very common nowadays, factors that are responsible for this disease are genes responsible for amending the growth of the cells, mutations and abnormal changes. Rising prevalence of breast cancer generates the demand for the breast cancer imaging techniques and procedures. According to the Breast Cancer Organization, in 2017, every 1 in 8 United States women which is approximately 12%, will grow breast cancer over the course of her lifetime. As per the Breast cancer Organization, an estimated 252710 new cases of breast cancer in the United States is expected to be diagnosed in year 2017. Thus, rising prevalence of breast cancer across the globe will generate the need for breast imaging techniques and procedures which ultimately helps to grow the breast imaging market.
Source: OBRC analysis
The report on global breast imaging market is classified on the basis of type.
Types are classified further into:
- Ionizing Technologies
- Non- Ionizing Technologies
The revenue for the above type are specific to the global breast imaging market. However, the total revenue of this type in general has been excluded from the scope of the report.
The global Breast Imaging market has been geographically segmented into:
- North America (US & Canada)
- Asia Pacific (China, India, Japan, Australia, Rest of Asia Pacific)
- Europe (UK, France, Germany, Rest of Europe)
- Rest of the World (RoW)
Geographically, North America dominates the global breast imaging market in terms of revenue due to rising incidence of breast cancer, rapid growth in geriatric population, ongoing technological advancements in this region and application of new breast density notification law in the United States. These are some key factors contributed for the growth in this region. Moreover, Asia-Pacific is expected to be the fastest growing region during the forecasted period of 2016-2023. Factors that are responsible for the growth in this region are rising healthcare expenditure, rising patient population, higher government spending on breast cancer research studies and implementation of several programs regarding creating awareness about early detection of breast cancer.
The global Breast Imaging market is segmented on the basis of type segment. However, type segment is classified into ionizing technologies and non-ionizing technologies. Moreover, ioning technologies includes full-field digital mammography(FFDM), 3D breast tomosynthesis , analog mammography , computed tomography(PET-CT) , positron emission tomography, molecular breast- specific gamma imaging (MBI/BSGI_, electric impedance tomography and cone-beam computed tomography.( CBCT). Non ioinizing technologies includes breast MRI, automated whole-breast ultrasound and optical imaging. However, 3D breast tomosysthesis segment is expected to be the fastest growing segment due rising regulatory approvals for 3D breast tomosynthesis systems and also be advantages offered by these.. On the basis of non-ionizing technologies segment, automated whole-breast ultrasound (AWBU) and optical imaging is expected to be the fastest growing segment due to high resolution power with 3D capacity and faster imaging .
Some of the leading market players within Global Breast Imaging market are:
- GE Healthcare (United Kingdom)
- Siemens Healthcare (Germany)
- Hologic, inc (United States)
- Philips Healthcare (Netherlands)
- Toshiba Corporation (Japan)
- Others
Merger & acquisition, partnership, collaboration and product launch are some of the strategies used by companies within global breast imaging market. Of these, collaboration, and merger & acquisition are primary strategies adopted by companies for increasing their market share.
For example: On March, 2016, GE Healthcare launched VIENNA , a new digital mammography system to detect breast cancer. Which is designed to improve radiology outcomes .
Company profiling showcased within global breast imaging market offers detailed analysis on company’s product portfolio, strategic initiatives, competitive landscape, market share and SCOT analysis.
Key Reason to buy the report:
- The report include market estimation forecast and analysis for the year 2016-2023
- The report points out scenarios that can drive, challenge, and restraint Global Breast Imaging market.
- Company profiling within the report offers strategic initiatives, and market share analysis of major players within the market.
- The report offers snapshot on recent regulatory and government policies impacting market growth for the forecasted period
How we are different from others:
At OBRC, our reports offer an extensive portfolio through completed market analysis along with market share, market size, and market segmentation. The DROC’s for the markets are well thought out and researched after consulting with industry experts. Global Breast imaging market showcases market analysis through models like investment vs. adoption, see saw analysis, and so on. The report also provides overview on product application, adoption and decision support within each segment. The company profiling for each major players within the market is showcased via SCOT analysis.
Key findings of the Global Breast Imaging market:
- Rising prevalence of breast cancer and rising technological advancements in breast imaging modalities are fuelling growth in global breast imaging market.
- North America is anticipated to hold the highest revenue share in 2016.
- Asia-Pacific is anticipated to be a fastest growing region due to rising healthcare expenditure and higher government spending on breast cancer research studies.
- Increasing government support.
- Product Launch is the key strategy adopted by various market players of global breast imaging market.
