The report contains market definition & scope with comprehensive analysis of market determinants (Drivers, Restraints, and Opportunity & Threats). The market segmentation comprises of detailed analysis of each segment with respect to driving and restraining factors that are affecting the segment growth. The market analysis for each region is included with the key players for the region and the region assessment with the factors that is aiding the market growth in the region and also major challenges in the region for the market. A detailed analysis of the Porter’s five forces analysis has been included in the report that will enable analysis the current and future opportunity in the market. It also comprises the competitive landscape which includes the information regarding the strategies used by the key market players which will support to determine and assess the strategy useful to enhance market share.
The smartphones market has been expanding and developing at a significant pace. The technological flow and constant innovations in the IT and its equipment has directly impacted the smartphone market in a pivotal way. The feature of mobile cameras have been an integral factor in the growth and development of the smartphone market on the global scenario. The mobile cameras have emerged as a major substitute for the digital cameras and video camcorders. The recent development and advancement in the technology of mobile cameras has evolved the demand of 3D cameras which can deliver the best quality and clarity in the photos and films. Many organizations such as Sony Corporation and Samsung electronics LTD have launched smartphones consisting of 3D camera which delivers outstanding picture quality of both photos and videos which in turn expands the competitive edge over the competitors operating in the business scenario. In the past decade, the 3D cameras were used as separate product. Then, with the advancements and breakthroughs in the technology in accordance with the size and shapes of the 3D cameras have made their space in the smartphone market.
In the present scenario, many of the smartphones which have 3D cameras enabled are designed in accordance with the stereoscopic technology. The stereoscopic camera technology provides integral factors such as reliability, precision and high quality of pictures during capturing a specific 3 D picture of any object. Many of the big organizations and vendors such as Microsoft, Toshiba, Infineon technologies and Sony electronics have adapted this technology to design the 3 D cameras for smartphones. In accordance with the types of cameras the professional 3D cameras dominated the global market in terms of revenue share in the year 2015. The demand of the smartphones is expected to enhance with the major reasons being the heavy investments on the IT infrastructure and research & development by many major players which includes Sony corporation, Microsoft Corporation, Infineon Corporation which are moving towards innovation and development of 3D functions efficiency and effectiveness. The compatibility of the 3D cameras with all types of smartphones which are developed and manufactured by organization such as Sony corporation, Lenovo corporation , LG electronics and Samsung electronics LTD act as a major restraint in the growth of 3D market in the smartphones market. The high price of the 3D cameras also acts as a major restraint in the growth and expansion of the market. The 3D cameras are costly in nature in accordance with the resolution parameter which is less than 8 megapixels, 8-16 megapixels, more than 16 megapixels.
The segmentation of the 3D smartphone market has been divided on the basis of technology and resolution. The technology segmentation of the 3D market has been classified into stereoscopy and time-of-flight. The stereoscopic 3D camera technology is feasible both in accordance with preference and cost as compared to the time-of-flight technology. The stereoscopic technology will be the major driver of the global 3D smartphone camera market in accordance with the forecasted years of 2016-2023 and will hold the leading or dominating position on the global level. However, the time-of-flight technology of 3D camera is anticipated to the fastest growing with a CAGR of 54.4% in accordance with the forecasted years of 2016-2023 due to its impactful feature of accurate sensing of the object.
On the basis of geography the Asia- Pacific region is anticipated to be the largest market in accordance with the global scenario due to the enhancing usage of smartphones and increase in the personal disposable income mainly in the countries such as China, India, Japan and Korea. In the countries such as China and India there are a numerous number of smartphone users which accounts for approximately 800 million users according to the market statistics of World Bank. Many of the smartphone vendors manufacture their smartphones in the countries which includes China, japan and Taiwan such as Sony, Samsung and Panasonic. The North American market of 3D cameras in smartphones have seen widespread adaptability and acceptance in the both the personal and professional use. The enhancing demand in accordance with watching a specific or external object which also includes the environment in the 3D view from the aspect of smartphones has been a major reason in the expansion and development of the market on the global level. The increase in the adaptability and awareness in Latin America region which includes mainly the countries such as Chile, Mexico, Venezuela, Argentina and Brazil and rise in the consumer income & expenditure in accordance with electronic products mainly the smartphones has contributed immensely in the growth of the market in the Latin American region. The Middle East & Africa region has significantly expanded because of enhancement in the consumption of electronics mainly the smartphones and tablets which grew by 18 % in 2016 as compared to the previous year of 2015.
The gesture recognition is also a pivotal application which is used in the 3D cameras for the gaming applications as well as for the gaming consoles on the global scenario. Gesture recognition has made its impact in many sectors which includes automotive, healthcare, defence and many other sectors which require 3D cameras. The use of 3D cameras for surveillance and monitoring in the areas such as shopping malls, hospitals, traffic signals, government offices, schools and colleges and public parks has made a positive impact in tracking and monitoring. It has also helped to control crime on a large scale.
The key players in the 3D camera smartphone market includes multinationals such as Nikon, Go pro, Sony corporation, Canon, LG electronics Inc, Samsung electronics Corp, Panasonic corporation Fujifilm corporation Canon, Kodak and Faro technologies.
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